I have an online shopping website in which I have setup google’s Adwords Conversion tracking mechanism at two places, namely, Signup Confirmation and in the Payment page. In the Signup Confirmation page, I wish to track the number of signups occurring as a result of google adwords. While in the payment page, I wish to track the amount of the order.
Accordingly, while generating the conversion tracking code for payment page, I have entered value for the (Advanced option: conversion value) field to be equal to the order value. This Advanced conversion value helps to measure how much each conversion is worth to you.
In the Create Report screen while generating a customized report, which of the Conversion columns will help me track my order value if a conversion has occurred?