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  • How do I add an account to Google AdWords?

How do I add an account to Google AdWords?

June 11, 2014 / Dave Taylor / AdSense, AdWords, and PPC Help / 1 Comment

I have been running some new ad campaigns in Google AdWords and would like to allow my boss to see how it’s doing. I don’t, however, want her changing anything. How do I set her up and ensure she’s ‘read only’?

I like how you think, ensuring that your boss has access to the backend of your Google AdWords campaign and yet wanting to set things up so that they can’t just monkey around with the settings, break things, and then complain to you that it’s not working properly. 🙂  Fortunately, Google has you covered and it turns out that there are four different ways you can set up additional account access to your AdWords account.

As with most Google interfaces, however, AdWords takes some poking around to figure out, but no worries, I’ve got ya covered.

I’m going to assume you already have an account all set up (that’s more for the benefit of other people who read this). These instructions are actually generally useful any time you need to add additional access to your account.

To start, log in to your AdWords Dashboard and look on the top right. You’ll see this:

add user account to google adwords campaign

Choose “Account settings”, as you can see I’m doing above.

Then on the left, choose “Account access” as needed:

adwords account settings / account access

Immediately to the right you’ll see this helpful info:

add user to adwords account

I know this is going to be a surprise, but click on “+ USERS” to add a user.

You’ll see this prompt:

add a new user to an adwords account on google

As it explains, you need their email address. In the case of your boss, that’ll be easy, I bet you send her twenty messages a day!

I strongly recommend you include their name or a descriptive name so that later when you review settings you’ll know what’s what.

The most important setting is “Access level”. Here are the choices:

set access account level adwords

From what you’ve described, “Read only access” sounds ideal. If you’re curious about the differences, note the tiny “?” icon adjacent to Access level. Click on it, and you’ll get the scoop on each of the four levels.

Once you’ve picked the access level, entered the proper email address, etc, you can click on “Send invitation” and an email will be sent to her with a link she’ll need to click to verify her identity. Meanwhile, you’ll see this:

account added to adwords. booyah

Changed your mind before she approved the link? You can axe the invitation if you want by going to pending invitations.

For me, since I’m inviting myself 🙂 it looks like this:

pending invitations to ad words

Click on “Actions” and one of ’em is “Revoke”:

revoke ad words invitation

That’s all there is to it. Now go and impress your boss with your AdWords expertise!

About the Author: Dave Taylor has been involved with the online world since the early days of the Internet. Author of over 20 technical books, he runs the popular AskDaveTaylor.com tech help site. You can also find his gadget reviews on YouTube and chat with him on Twitter as @DaveTaylor.

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Starbucks coffee cup I do have a lot to say, and questions of my own for that matter, but first I'd like to say thank you, Dave, for all your helpful information by buying you a cup of coffee!
adwords account, adwords help, adwords user, Google AdWords

One comment on “How do I add an account to Google AdWords?”

  1. Amy says:
    February 11, 2016 at 1:01 pm

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    Anyways, superb site!

    Reply

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