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  • Why does Google Chrome zoom in on certain Web pages?

Why does Google Chrome zoom in on certain Web pages?

June 9, 2014 / Dave Taylor / Computer & Internet Basics / 10 Comments

This is just the most bizarre behavior: certain Web sites I visit automatically zoom in 150% or 200% in Chrome on my MacBook. Which means I have to them immediately zoom OUT so it’s not insanely big type. What’s the fix?

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I’ve noticed the same thing on my version of Google Chrome too and I have to say it’s a rather confusing behavior because it seems to just remember the last zoom level you were at for that page and automatically reapply it each time you go back. Helpful sometimes, I suppose, since there are some sites where the text is just too darn small, but there are other times when you want to zoom in for a specific article or photo. And sometimes it seems to refuse to adjust, as I found with my intuitive.com site where every time I went Chrome would show it to me at 200% zoom regardless of the fact that every time I went I immediately unzoomed it (zoomed out?) to 110%

Determined to figure out the problem I rummaged through all the Google Chrome for Mac settings and did finally dig it up, though it’s quite a journey to find it!

Start by going to “Preferences…”

Google Chrome Mac OS X preferences settings

Now make sure you’ve clicked on “Settings” on the left side:

chrome settings preferences

Then you’ll need to scroll down, down, down, until you find this:

advanced settings link

Click on “Show advanced settings…” and scroll down even further until you find this:

privacy settings in chrome

Still hard to know that this is where you need to go, isn’t it?

Click on “Content settings…” and scroll down until you find “Zoom Levels”:

zoom launch settings in google chrome for mac os x

One more click and, finally, you’ll see what’s going on. Click on “Manage…”

google chrome zoom levels

Ahhh…. so you can see that on some sites my default zoom level is less than 100% and on others it’s quite a bit higher. How I got to 175% on bp.blogspot.com I have no idea as I don’t recall ever going to that site.

This page doesn’t let you search so you’ll have to just scroll down to find the site in question. For me, it’s intuitive.com, as I said earlier, and here’s what I found:

remove zoom level setting web site chrome

Once you put the cursor over the entry, you can see that an “x” shows up. Click it and the zoom level entry vanishes from the Google Chrome settings.

Fixed!

About the Author: Dave Taylor has been involved with the online world since the early days of the Internet. Author of over 20 technical books, he runs the popular AskDaveTaylor.com tech help site. You can also find his gadget reviews on YouTube and chat with him on Twitter as @DaveTaylor.

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chrome settings, customize chrome, google chrome, web page zoom level, zoom level

10 comments on “Why does Google Chrome zoom in on certain Web pages?”

  1. Jayman says:
    November 13, 2022 at 2:46 am

    It’s 2022 and this is still relevant… the menus look a bit different, but I still managed to find it. Thanks!

    Reply
  2. Some dude says:
    March 23, 2019 at 12:20 pm

    Even in 2019, this page is *still* saving lives.

    You’re the best. Thanks.

    Reply
    • Dave Taylor says:
      March 24, 2019 at 8:46 am

      Glad to hear it, and saving lives too. Impressive! 🙂

      Reply
  3. Grant says:
    September 12, 2018 at 10:53 am

    Thanks so much!!!

    Reply
  4. Janos says:
    November 28, 2016 at 2:02 pm

    Thank you! This was really helpful!

    Reply
  5. Kati says:
    August 31, 2016 at 7:21 pm

    Thank you! No idea how Amazon got so zoomed, but this fixed it.

    Reply
  6. Melanie Nichols says:
    June 9, 2015 at 9:42 am

    This was so helpful! Exactly what I needed. Thank you!!

    Reply
  7. HT says:
    May 28, 2015 at 10:41 pm

    Having same issue… when i go to the zoom option on the browser, it indicates that I am already at 100%. Zooming it out basically zooms it out and gets distorted and not to the original clean 100% zoom. The Zoom Levels frame you show is blank on mine. So, I think i may have the same issue but your suggestion may not be the cause.

    It zooms in and it’s similar to a double tap on an ipad where you zoom into a specific text frame on a webpage on a browser.

    Reply
  8. Sharon says:
    April 1, 2015 at 5:54 pm

    Thank you for posting the walk through on how to customize individual website zoom levels on Google! I couldn’t figure out why Amazon was the only site that was zoomed in too much…now I know and was able to fix it.

    Thank you!!

    Reply
  9. Why does Google Chrome zoom in on certain Web pages? | ITProNews says:
    June 11, 2014 at 7:22 am

    […] in for a specific article or photo. And sometimes it seems to refuse to adjust, as I found with my intuitive.com site where every time I went Chrome would show it to me at 200% zoom regardless of the fact […]

    Reply

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