Dave, Help! My weblog is drowning in these seemingly nonsensical postings from people that have nothing to do with my discussion, yet don’t actually point to any sort of existing Web site or even a valid email address. On the assumption that they’re not doing it just to annoy me, why would they bother to spam my weblog with this kind of stuff?
Ah, blogspam (or, if you will, comment spam).
One of the banes of running a Weblog, unfortunately, and as more spammers realize the value of inbound links from Google (which I talk about in How does Google figure out what pages are more relevant? Pagerank, if you’re interested), we’ll probably see more people spamming weblogs.
In terms of your specific query, I’m betting that you’re talking about postings on your site like this:
IP Address: 220.127.116.11 Name: Johnny Lee Email Address: email@example.com Comments: I stumbled on this from Google and wanted to say hello!
I was puzzled by this too, I have to admit, until I did a bit of research and found a very plausible theory on the Movable Type discussion boards: these spam messages are really an advanced party, as it were, they’re creating inbound links to an as-yet non-existent site, with the thought that their comments are less likely to be removed if they’re not pointing to something offensive. Wait a few weeks, build up some inbound links on Google, and then when they do actually launch a site, blammo! Lots of inbound links!
Needless to say, just like any off-topic comments, I think it’s in your best interest to delete these and try to keep some sense of editorial integrity on your Web site. After all, it’s ultimately your name on the top of the page.
Hope that clarifies things!