Some site designs are more efficient and productive than others, whether your goal is to maximize pages per visit, time on page or even revenue per visitor. Problem is, how do you efficiently test possibilities? Sure you can A/B test two designs, but what if you could test dozens or hundreds of designs simultaneously to quickly identify the best layout for your goal?
This type of testing is known as multivariate or Taguchi testing, and it can be quite mind-numbingly complicated. Imagine keeping track of dozens of variables simultaneously!
That’s why I’m really intrigued to be running the Ezoic UI testing system…
