Thanks to online resources like The Blog Starter, it’s easier than ever to create a blog, whether you’re interested in publishing your thoughts as an individual, marketing your business, or pursuing some other goal. But just because you have a good blog doesn’t mean that people are naturally going to discover it…
I’m in charge of my company’s market communication and am getting stuck trying to figure out how to ensure that our email newsletter is actually being delivered to our customers and, more importantly, what changes I could make to my newsletter to increase its chance of being delivered, it’s “deliverability”. Do you have any advice?
I’m in a pretty competitive business and I am noticing that many of my competitors have tons of great testimonials to build up their credibility. But I’m skeptical. How can they launch a site with 20 perfect testimonials and no sales? Right now I display a few authentic testimonials from satisfied customers. However, since I didn’t write them myself, they aren’t as punchy. Do you suggest I follow suit and make some up myself?
I have a free lising with Google. I don’t understand why my listing only appears if someone does a search on Google (Cheryl Ann Floral Design Conshohocken PA) If I elimanate the town and state which is Conshohocken PA I am not listed. I don’t know how to fix this. I would like to be listed under (Wedding Flowers Philadelphia PA) (Flowers Conshohocken PA) (Flowers Montgomery County PA) etc.
