In case you haven’t already signed up for Google’s Adsense program (see Partner with Google and Make Money! for some great reasons why you should), you might not know that the company has just expanded the program and added some useful new features that make Adsense even more desirable: multiple ads on a page, collapsing advert space, multiple domain support for SiteSearch (see Monetizing Site Searches with Google Websearch for more details on that Adsense capability), and some tips on an interesting experiment that Google’s running and you might have already noticed.
I’ll let the Google folk tell the story on each feature:
Multiple ad units
To provide even more value to your users, and to help you further monetize your web pages, we’re allowing publishers to place up to three ad units on every web page. Our system will automatically recognize the additional ad units, and will serve unique ads to each. Your ad units can each have different color palettes, formats, and alternate ad URLs, providing you with the flexibility you need to incorporate Google ads into your site design.
Collapsing ad units
An additional option for your alternate ad content, Google’s collapsing ad units ensure that your page space is used to its maximum potential at all times. When targeted ads aren’t available for an ad unit, the collapsing ad unit feature will shrink the empty ad unit, so that blank ad spaces are eliminated from your page. For instructions on implementing this feature, please read the AdSense FAQ.
Multiple domains for AdSense for search SiteSearch
Your Search Settings page now provides you with the option of specifying multiple domains for SiteSearch. Simply enter up to three domains when generating your search code – your AdSense for search box will list each domain with a radio button, allowing your users to choose the site on which they would like to search.
Ads by Goooooogle
We’re currently running a test with new branding features on Google ads. You may notice some of your pages displaying “Ads by Goooooogle” ad units. We welcome your feedback on this new look, and we’ll be analyzing the results of this test over the next while.
If you aren’t running the Google Adsense program on your site or sites, we do strongly recommend that you do some research and find out how you can add some revenue generating code to your pages. A good place to start is on this site, Free Web Money, with the article Partner with Google and Make Money!.
