What can I do to improve the placement of my photographs and graphics in Google Image Search?
To get the full scoop and best practices on this, I asked my friend Aaron Wall (of SEO Book.com) and here’s what he shared:
Image optimization is somewhat similar to on page optimization in that if you make it obvious what your page is about the search engine is more likely to return your website for relevant searches. But image search is hard in that search engines do not have lot of data to work from.
To help compensate for this Google launched an image labeler game.
The key with image search is to you what you can to your advantage. This includes
– a relevant filename
– using a descriptive image alt tag
– embedding the image in relevant pages
– using a relevant heading and/or caption next to the image
– include relevant descriptive links near the image
– use descriptive anchor text to link to the image from some pages
A couple of other things that can help with images are to encourage others to embed it, use a javascript tool that gives you backlinks when they do embed it, and to brand images that you think will spread far and wide.
Sometimes Google will rank another copy of the image published to a second site, so if you brand the image that will still help get your name out there and help people find the original source. If you have branded the image and are content with a third party site ranking for it you may want to submit it to popular and authoritative sites like Flickr as well.
One last thing you may want to consider is using a frame breaking code to ensure that Google image searchers visit your site if they try to preview your image. [Note: I also have an article on how to do this. Please see: How to use Javascript to break frames -DT]
Thanks, Aaron, for your help with this!
How important is it for search to have the image link to its own URL? Do I hurt my search results if I set an image not to link anywhere? Would it still show up in results and just link to the page its on? Or not show up at all?
I’m pretty sure that images that don’t link to anything are just as likely to show up in an image search as those that link to themselves. Link based on what makes sense: if you’ve got a scaled down image on your page but it links to the full-size image, for example, that makes sense. To have everything link to itself for SEO purposes? That’s a bit more sketch. 🙂
At last, I’m able to show my image in google search for “bangladeshi wordpress developer”. Although now its show in google second page. But I’m trying at my best to show in on google first page.
Hey Dave. How do you get your photo to show up in Bing Search results? Mine shows up in google not bing and I can’t seem to find the answer.
when will search some images in google it will display in google site only, i what to provide one search control in my page that value i can pass to google but that result how can i display in my page.
Thanks for the great tip, it will help me to get my photos seen,need to update my html site…
Great tips, I must say that right images optimization is a great way to get extra traffic in some niches. I have design-related website and almost 60% of traffic came from image-search.
Marcus
Hi, I Don’t know how to upload images but there is one URL using that you can upload your files on google http://www.google.com/addurl/?continue=/addurl
hi how can I see my uploadad pictures in google imeges search
i m there
i want to save my image on google image search
please tell me how can i upload my picture on google search?
It’s a good to make sure that your images match the actual products and keywords you place in there, along with ample descriptions of what you’re featuring
Amazing tips here. It will also warn people searching images on google to just copy your images without giving due credit where it came from.
Just a comment from a user’s point of view: If a page breaks my Google-image frame when I’m looking for images, I’m DONE with that page!
I came for the image and if the site makes it hard to get what I want, I’m not wasting my time. I’m backing up to Google where there are plenty of other images to choose from.