Dave, I just bumped into Google Local and, wow! I want to be included. How do I get my business into the Google Local database?
First off, if you haven’t seen it yet, do pop over to Google Local and see yet another cool thing that the Google team is experimenting with currently. Or, learn where the closest pizzerias are to the White House using the Google Local technology!
To learn how to get your business added to Google Local, I turned to my favorite Google wizard, Tara Calishain, author of the über-popular Google Hacks book and publisher of the highly informative research buzz.
Tara explains that Google Local now has an offering where local businesses can write up additional information on their Google Local listings including hours, business description, types of payment taken,
You register and fill out the information, and then Google sends you a sealed postcard with a PIN number. With that PIN number and your account information (which they don’t put on the sealed postcard) you can update your information. Once you activate your information with a PIN, they say it takes about a month to update their listings, but Tara found it was about two weeks for her listing to be refreshed.
You can also read her own Google Local writeup.
If you have a business with a physical address, Tara and I both encourage you to take advantage of this.