I’ve just created a new page on Facebook and would like to invite my friends to like and follow it. How can I easily do that on Facebook?
There are a variety of different ways to get more likes to your Facebook page, but if you had to ask the Facebook team, they’d encourage you to seriously consider running some adverts to gain likes. Indeed, one of the standard ad units is a “page like” where the like button shows up right in the middle of the advertisement itself. Helpful and sometimes the best strategy. That’s because you can target the ad to be shown to people you believe are most likely to find benefit from your page, rather than your friends who might have zero interest in your Facebook page. Definitely worth considering, particularly if it’s a business page.
There are still, however, ways you can invite your friends to “like” your Facebook page. You can post in your personal feed a link to the new page and ask ’em, of course, the most obvious way and often surprisingly effective. Remember it needs to explain to them why they should like the page for it to work best.
The most common way to do this, however, is to use the “invite friends” feature that you have as a page owner. You can find it off the “triple dot” menu button on your Facebook page:
There’s another way to get to the same place if you’re menu-averse, however; Scroll down on your main page view and eventually on the right side you’ll see a summary box similar to this one for my AskDaveTaylor page on Facebook:
A click on the blue “Invite Friends” and you’ll have a window pop up that looks like this:
Notice the top portion is the actual invitation text that they’ll receive: Always customize that. It’s not going to motivate your friends to like your page if you won’t even spend the time to tell them what’s up and why they should do so.
Below that you can see three tabs: Not Invited, Selected and Invited. The Invited tab are people I’ve invited who haven’t accepted and liked the page. Philistines! 🙂 Look closely, and you’ll see that Christian, Klaus and Daniel have already liked my page. Really, they shouldn’t be showing up here, there should be another tab “already likes” or similar, but I’m not a UI designer at Facebook so we gotta live with what we got.
Also worth noting is All Friends. Turns out that’s a menu. A click and you can see what groups I’m in – because I can invite people from groups too:
There’s also a search box you can use to find specific friends or (to some extent) friends by location or workplace. Be warned I’ve found that doesn’t always work.
Or you can just scroll down and pick out friends one at a time:
Notice that I’ve also updated the invite text to make it a bit more interesting and effective.
Looks good? A click on “Send Invites” and they’re off. In fact, you get barely any feedback that it’s happened, so you can pop over to your Page Insights (look for the “Insights” option along the top of your Facebook page) and find your subscription trend. It might be going up, or it might be going down in the last 7 days:
With 40 invites sent, hopefully next week will offer a greater number of new likes and a nice uptick on that graph. And that’s how you invite friends to like your Facebook page. Good luck with it!
Pro Tip: I’ve written quite extensively about Facebook. Please check out my Facebook help library while you’re here to find tons more useful tutorials!