If you’re a content producer, you should already be creating and posting videos on YouTube. With millions of searches every hour, and billions of videos viewed weekly, it’s another important place to attain visibility for your company, products and services.
But how do you know whether people like your videos? Sure, there’s the view counter and there’s a like/dislike indicator, but those are crude and almost pointless because someone who watches four seconds of your video and bails is counted identically to the next viewer who watches the video all the way through and visits your Web site immediately thereafter.
Turns out that the team at YouTube know this and have some pretty interesting analytics built into the video hosting service that offer a lot more insight. Let’s have a look…
