What do the marketing terms “white hat” and “black hat” mean, specifically? I know they have the connotations of “good” and “bad”, but why? Thanks.
What do the marketing terms “white hat” and “black hat” mean, specifically? I know they have the connotations of “good” and “bad”, but why? Thanks.
I hear local sites are proving popular. Should I build out separate sites for every local audience?
Are there cost-effective ways to get traffic other than SEO? Should I do late-night TV ads, for example, or pay for ads in print publications? I’m a bit lost and dont’ have a huge budget. What would you suggest?
We are considering changing our company name but do not want to lose our natural search ranking in Google. Is there is sytem by which we can transfer rank or a step by step process that we can go through so as to make for the smoothest domain name change without losing eveything the existing site has acheived?
I’m a complete soccer nut and when I saw your earlier blog entry about the teamgeist football that they’re using in the FIFA World Cup, I immediately knew you were a like-minded individual. Yeah! Now, I’m wondering if any of the search engines have snuck any cool or fun FIFA World Cup 2006 features into their search engines?
I think I’m doing all the “right things” to increase my page rank in Google, are there some “wrong things” that I can make sure to avoid?
In light of Yahoo’s move to ban trademark bidding, how long before Google follows suit? And how will Google’s “quality score” component impact that decision?
I’ve been hearing about the importance of keyword research but I have very little clue how to do it. Can you tell me why it’s important and show me how to do some keyword research around cellphones and mobile telephones? Thanks.