Hi Dave. I work at a small, new company and I’ve been hounding the CEO to start a corporate blog. He mainly interested in increasing Pagerank and I’ve explained that a corp-blog will help with Pagerank, page views, branding, et al. (That is correct, isn’t it?) Well, he’s warming up to the idea and I want to give a roll out plan, but my tech knowledge only goes so far.
Ideally I’d like propose something that means nobody else has to do more work, so I can own it. When I saw that Blogger is now offering custom domain names (or whatever it is), I thought that might be my ticket. Would that be a quick solution to what I’m trying to do? What exactly happens behind the scenes there? The URL shows our site, but the blog is actually on Blogger’s servers? Will that undermine the Pagerank goodness we’d get from (the inenvitable) in-bound links to our (high quality content) corporate blog?
