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  • SEO & Marketing (Page 5)

SEO & Marketing

Can a blog boost my pagerank and search engine placement?

February 8, 2007 / Dave Taylor / SEO & Marketing, Wordpress Help / 3 Comments

Hi Dave. I work at a small, new company and I’ve been hounding the CEO to start a corporate blog. He mainly interested in increasing Pagerank and I’ve explained that a corp-blog will help with Pagerank, page views, branding, et al. (That is correct, isn’t it?) Well, he’s warming up to the idea and I want to give a roll out plan, but my tech knowledge only goes so far.
Ideally I’d like propose something that means nobody else has to do more work, so I can own it. When I saw that Blogger is now offering custom domain names (or whatever it is), I thought that might be my ticket. Would that be a quick solution to what I’m trying to do? What exactly happens behind the scenes there? The URL shows our site, but the blog is actually on Blogger’s servers? Will that undermine the Pagerank goodness we’d get from (the inenvitable) in-bound links to our (high quality content) corporate blog?

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How do I keep track of cost per click, SEO, etc?

December 27, 2006 / Dave Taylor / Business Advice, SEO & Marketing, Web Site Traffic Tips / 1 Comment

I love selling things but am not that strong with numbers. Are there suggestions on ways to organize my SEO, cost per click and stuff, but is easy on my brain?

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Why did my site vanish from Google?

December 20, 2006 / Dave Taylor / SEO & Marketing / 5 Comments

Ok, I made a site for my new business and in the beginning it was automatically ranked #2 in google but now it has completely dissapeared and I simply can’t get it back… what happened?@#!?? Yikes!

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Why bother with Search Engine Optimization?

December 16, 2006 / Dave Taylor / SEO & Marketing / 1 Comment

While scanning the requests for experts yesterday on PR Leads [aff] I noticed a most interesting query: “For a top home improvement retailer’s e-magazine/newsletter, I need to find experts/leaders/authors who can speak to the benefits of using search engine optimization. If possible, in your reply, please include a short synopsis detailing how a small business should use this technique and why it is an essential tool.”

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Should I report a competitor using “black hat” SEO techniques?

December 11, 2006 / Dave Taylor / SEO & Marketing / 14 Comments

A dilemma! A competitor of mine is getting great results in the search engines, and I finally figured out how. He’s loading tons of keywords into a CSS layer and then positioning the layer so that it’s invisible. Here’s the CSS he’s using:
  { position:absolute; left:-100px; top:10px; width:99px; height:400px; }
Can I, should I report him to Google, or is that a bad idea?

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What’s a Google Supplemental Result?

December 4, 2006 / Dave Taylor / SEO & Marketing / 1 Comment

I was doing a Google search earlier today and noticed that some of the matching results were labeled as “Supplemental Results”. What the heck is a supplemental result?

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Which search engines are most popular?

November 23, 2006 / Dave Taylor / Business Advice, SEO & Marketing / 2 Comments

What I was wondering is are their stats on what percentage of users use which search engines. Out of Google, Yahoo! Search, MSN, AOL, AltaVista, AllTheWeb, and LookSmart what percentage does of the users does Google have and so on. Just trying to guage and advise customers on which pay per click medium offers the best bang for your buck. From your book Google is obviously the leader but the others have less viewers and also less advertisers I assume.
Thanks and again I really enjoyed your Google book and am having each of my employees read it.

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How do I build a Google Co-op Custom Search Engine?

October 24, 2006 / Dave Taylor / SEO & Marketing / 3 Comments

I’ve been reading various bloggers write about the Google Custom Search Engine (though some people call it the Google Co-op search engine, is that the same thing?) and would like to try it. Can you show us step-by-step how to do it? Thanks!

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