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SEO & Marketing

Change in Web site navigation drops PageRank to zero?

September 28, 2011 / Dave Taylor / SEO & Marketing / 1 Comment

We changed our website recently and also changed the menus on it so some of our pages have a different path now. For about 2-3 weeks after the switch we noticed our Google Analytics fell off, then we checked mypagerank.net and out page ranks had gone from 3, 4, or 5 to 0 on some of the pages. Our web designer is being somewhat cryptic about why this happened. Can you explain what would cause this and if our page rank will go back up or do we need to do something?

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How do I implement add rel=author for Google serps?

July 5, 2011 / Dave Taylor / HTML & Web Page Design, SEO & Marketing, Wordpress Help / 4 Comments

I notice that sometimes on the Google search results that the author of the article is displayed next to the match in the search. Sweet. How do I do that? Is it tied to the addition of the new rel=author attribute?

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Add a new site to my Google Webmaster Tools account?

April 27, 2011 / Dave Taylor / SEO & Marketing / No Comments

Thanks for your earlier blog entry about how to verify my account with Google Webmaster Tools! Now I want to add an additional site to my Webmaster Tools account. Can you step me through that, please?

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How do I verify my site with Google Webmaster Tools?

April 22, 2011 / Dave Taylor / SEO & Marketing, Web Site Traffic Tips / No Comments

I’ve heard that one of the best ways to improve my Google search ranking is to fix anything that’s marked as incorrect in Google’s Webmaster Tools service. Problem is, when I did go to Webmaster Central it says my site’s not verified. How do I verify my Web site with Google Tools?

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What is “article spinning” software?

May 5, 2010 / Dave Taylor / SEO & Marketing, Web Site Traffic Tips / 7 Comments

I write for other sites and a friend told me that I should use article spinning software so that I can have a bunch of versions to distribute, rather than write on a one-by-one basis. Sounds interesting, but what is it?

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How Can a Blogger Improve their SEO ranking?

April 17, 2010 / Dave Taylor / Articles, Tutorials, and Reviews, SEO & Marketing, Web Site Traffic Tips, Wordpress Help / 17 Comments

[This is a guest submission…]
Perhaps the biggest compliment a blogger can receive is more traffic (an increase in the number of visitors) to their site. It creates a feeling of accomplishment and high credibility. Any blogger would enjoy the reputation of having their opinions and information spread across the Internet, reaching thousands, if not millions of people.
This question (more like a desire) consumes the minds of most bloggers and it’s quite legit. In fact, every time I talk to someone who blogs, the first thing they ask me is “How can I improve my SEO” once they find out I’m an SEO guy.

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How can I get lots of relevant back links?

November 12, 2009 / Dave Taylor / SEO & Marketing, Web Site Traffic Tips / 5 Comments

I have a question about back links. How do you get relavent back links without getting on link farms? I have been using twitter for a while and just started facebook. I was told to get a tinyurl and add a small fishing report on twitter and it would count as a backlink? I have written 5 articles on ezine but find that time consuming and did not help much.

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Can using tables hurt my Search Engine Results (SERPs)?

August 20, 2009 / Dave Taylor / HTML & Web Page Design, SEO & Marketing / 10 Comments

I can’t seem to get a straight answer when it comes to how a site is coded/built and the affects that this has on SEO. After having taken a few web courses (design to SEO related courses) it seems to me that the “best practice” with regard to building a site that is search engine “friendly” is with CSS, utilizing as few tables as possible. I’ve been told by numerous instructors that tables can adversely affect SEO rankings and they don’t recommend constructing with tables (they consider this an outdated approach).
However, I work with a couple of web developers that swear this isn’t true and refuse to move away from building sites with tables. Can you solve this mystery for me once and for all? And, if CSS is the way to go, should I go to the expense of having sites developed with tables converted to CSS in order to improve SEO??

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