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  • AdSense, AdWords, and PPC Help (Page 3)

AdSense, AdWords, and PPC Help

How can I change the typeface of my Google AdSense ads?

February 28, 2009 / Dave Taylor / AdSense, AdWords, and PPC Help / No Comments

I have been experimenting on adding Google AdSense advertisements to my site and am not thrilled with the typeface they’ve chosen for the ads. Is there any way I can change the typeface in the text ads?

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How do I sign up for Google AdSense for Domains?

January 29, 2009 / Dave Taylor / AdSense, AdWords, and PPC Help / 6 Comments

I’ve been looking at various options for my many registered but unused domains so that they could generate a bit of income for me and was psyched to read about Google adding AdSense for Domains to its many services. Don’t know if anyone’s seeing good money with it, but, heck, I’m willing to try!

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Why don’t my AdSense impressions equal my page views?

January 1, 2009 / Dave Taylor / AdSense, AdWords, and PPC Help / 22 Comments

I’m new to Google AdSense my website is a social networking. My page views of a single day is about 10000, but my Google AdSense impression shows only 4000-5000 impressions. Could you tell me why?

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Why Advertising On LinkedIn Isn’t Always Effective

December 23, 2008 / Dave Taylor / AdSense, AdWords, and PPC Help, Articles, Tutorials, and Reviews, LinkedIn Help / 12 Comments

Social Media Networks like Facebook and LinkedIn offer businesses new channels through which to conduct marketing and advertising. But how effective are these, really? Ask any SEO or online marketing expert and they will tell you that it’s an organic process and it takes time to develop real results. The key is to have good content that turns people into repeat visitors to your website – eventually they will buy.
Really? “If you build it they will come?”

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How does Google AdSense know what’s on pages behind a login?

September 27, 2008 / Dave Taylor / AdSense, AdWords, and PPC Help / 5 Comments

I am just launching a new discussion forum that’ll be only for people with valid account credentials (login, password, ya know) and I want to put Google AdSense ads on it. I have heard that’s not possible, but I read that it is okay with Google now. But how do they know what’s on those pages if the AdSense targeting engine doesn’t have login credentials?

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How do affiliate programs really work online?

August 11, 2008 / Dave Taylor / AdSense, AdWords, and PPC Help, Business Advice / 2 Comments

Like many people, I am fascinated by the idea of making money off my Web site, and have been reading up on all the different options out there. From information products to advertising, I’m pretty sure I understand most of them, except I’m still not quite clear how affiliate programs work. Can you explain?

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Does Google AdSense work better on text-based pages?

August 1, 2008 / Dave Taylor / AdSense, AdWords, and PPC Help / 4 Comments

I’m in the middle of an argument with a designer friend. I say that Google’s AdSense and similar contextual ad systems work better if there’s lots of text on the page, while my friend says that Google can parse anything, including Flash graphics. Which of us is right? (btw, please only post your answer if I’m right!)

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Do contextual or keyword ads adversely impact credibility?

May 14, 2008 / Dave Taylor / AdSense, AdWords, and PPC Help, SEO & Marketing, Wordpress Help / No Comments

Dave, I have a client who is considering using Kontera to insert keyword ad links. Our recommendation to them was to create internal linking, not keyword ads in the text. I remember you discussing removing the keyword ads. Was there a reason for this in regards to SERPs, or was that purely due to expert credibility?

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