The leader in the pay per click (or PPC) market is Google, with its Adsense program, but if you’re already an Adsense subscriber, with adverts on your own pages, you might not realize the importance of the design of your advert and the placement of the advert on the page.
Imagine you were a really big company and walked into the offices at Google, saying “I’ll offer you a deal: I’ll add your advertisements to my Web Pages, you sell the ad space, and we’ll split the revenue.” Sound too good to be true?
It’s not. It’s Google’s Adsense Program and it’s the basis of thousands of different sites currently earning money each time someone clicks on an ad. Some of these sites earn just a dollar or two each week, but others are earning over $500 each day. Without doing anything special, without managing ad inventory, and without worrying about collecting payment from advertisers.
