Dave, I’ve been experimenting with the Google AdWords program and this morning they’ve suspended my advertising campaign with a note saying that I need to “Identify Affiliate Status”. What’s that all about?
- Home
- AdSense, AdWords and PPC Help (Page 13)
AdSense, AdWords and PPC Help
The Future of Online Advertising
Optimal placement of ads on your Web pages
While many of the conclusions in the recent research released by the Poynter Institute where they analyzed how people view Web pages based on tracking eye movement are so painfully obvious that it’s embarrassing to read the article, the overall set of tips are well worth considering nonetheless.
Before we get to the tips, though, take a step back and think about the English language. It’s a left-to-right, top-to-bottom language, so after a lifetime of learning how to read and process information, it should be no surprise to you that Web pages are assimilated top left to bottom right, and that people only view the page until they ascertain the gist of the content and/or the information they were hoping to glean from the page. Therefore, it should be obvious that the top left corner of a page is viewed the most, while the bottom right corner is, you guessed it, viewed the least.
Interesting new Google Adsense Capabilities
In case you haven’t already signed up for Google’s Adsense program (see Partner with Google and Make Money! for some great reasons why you should), you might not know that the company has just expanded the program and added some useful new features that make Adsense even more desirable: multiple ads on a page, collapsing advert space, multiple domain support for SiteSearch (see Monetizing Site Searches with Google Websearch for more details on that Adsense capability), and some tips on an interesting experiment that Google’s running and you might have already noticed.
Monetizing site searches with Google WebSearch
If you’ve already signed up for Google Adsense, congrats. You’re smart and you’re probably finding out that pages and sites that have just been sitting around doing nothing are now generating a revenue stream for you. It’s possible that it’s enough for a latte every few days, but it might be more. Quite a bit more. I have colleagues who see “four figure days” with Adsense.
if you haven’t yet plugged in, then you’ll want to immediately read the article Partner with Google and Make Money!. Back? Good. Let’s talk about a whole new facet of Adsense that you can utilize to generate additional revenue from your site: search.
You can sell ad space on your Web site!
In previous articles, I’ve written about the terrific Google Adsense program (see Partner with Google and make money! for a good starter on the subject), but after the Internet bust of the late 1990’s, I never realized that I could be actually selling advertising space on my Web sites, and making a tidy revenue stream off the deal. But I am, and here’s how…
BlogAds: An Advertising Network specifically for Weblogs
If you run a weblog (aka “blog”) you’ve probably already figured out that you can add Google Adsense to all your pages and make a few bucks from visitors (though don’t forget to read some of the many articles on Free Web Money that talk about ad placement, etc. Start with Improving your Adsense Click Thru).
What you might not have realized is that there’s sufficient traffic in the world of Weblogs that some new networks are popping up targetted specifically to the weblog-reading crowd.
Double your Adsense PPC click thru rate
In a previous article, I talked about the importance of tweaking your Google Adsense adverts, specifically issues of size and placement. If you haven’t read that yet, I suggest that you start by reading Improving Your Adsense Click-Thru before you proceed with this, the second part of the topic.
You’re back now? Great. Let’s keep talking about this interesting topic.
