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Business Advice

Make My Webcam Video Look More Professional?

April 2, 2020 / Dave Taylor / Business Advice, Zoom, Skype & Video Chat Help / No Comments
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I’m spending a lot more time on video calls, mostly through Zoom and Skype. Some people look really professional on these calls, but I always look like I’m in a dark basement! How can I look better in video chat?

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How To Increase Employee Engagement in Your Business

March 29, 2020 / Dave Taylor / Business Advice / No Comments
how to increase employee engagement

Engagement is something every manager and business owner seeks in their company. Unfortunately, it can feel like an elusive and slippery goal at times. But if you study successful organizations, you’ll find that they have proactive strategies that are geared towards engaging employees through practical and sustainable measures. Could they work in your company as well?

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How Can I Avoid Communication App Overload?

March 21, 2020 / Dave Taylor / Business Advice / No Comments
avoid stress overload too many chat apps groups

One of the coolest and most useful developments from modern technology has become something of a burden: the sheer diversity of communication apps available to the general public. On some level, the abundance of different modes of communication is a good thing—you can maintain healthier, more frequent conversations with the people you talk to on a regular basis. But they can also be overwhelming.

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7 Best Practices For Click-Worthy Abandoned Cart Emails

August 15, 2019 / Dave Taylor / Business Advice, Spam, Scams & Security / 3 Comments
email abandoned carts online sales marketing

We’re taking on the topic of the inevitable leak in your funnel: abandoned carts. It’s a story all eCommerce professionals know. Your site is getting plenty of visitors each month and your traffic stats have never looked better. But your sales are not increasing to reflect that increase in traffic. What are you doing wrong?

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5 Tips For Generating An Invoice That Practically Pays Itself

July 4, 2019 / Dave Taylor / Business Advice, PayPal Help / No Comments
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Invoices. They’re a fact of life in the business world, whether you’re a Fortune 500 company or an entrepreneur working from your kitchen table. But getting them paid? That’s not always so easy…

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Branding 101: Visual Brand Identity Checklist & Essential Elements

June 5, 2019 / Dave Taylor / Business Advice / 1 Comment
the importance of branding 101 basics intro

A powerful brand engages with the customers on an emotional and deeper level. It’s able to create an identity that the people want to be associated with, and those who are, often become loyal to the highest limit. However, creating a robust and impressive brand is easier said than done.

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5 Easy Ways To Create Affordable Marketing Materials

March 27, 2019 / Dave Taylor / Business Advice / No Comments
marketing brainstorm sketch illustration - affordable marketing materials

High-quality marketing materials can be expensive when you don’t know how to source cheaper alternatives. Here are some tips for gathering affordable supplies for promoting your local business without crushing your budget.

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Six Ways Small Tech Companies Can Limit Risk

March 18, 2019 / Dave Taylor / Business Advice / No Comments
tech company risk reduction legal law liability

For tech startups and established businesses alike, risk reduction plays a powerful role in long-term success and scalability. By establishing proactive risk reduction strategies in the early stages of development, you can set your business up for years of sustained success.

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