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I’m somewhat of an audiophile and have owned several pairs of high-end headphones. Trouble is, the thing that always breaks first on these headphones is the cord. I always get the cord caught in something or it gets broken somehow. Do you know of any solution to this?

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This is part of a multi-part series on custom stickers. Part one is Custom Stickers For Your Business, part two is A Guide to Buying Custom Stickers and part three is Types of Sticker Printing.
If you’re like most small businesses, or even if your business is a large one, you most likely need to advertise without going over a marketing budget. When you’re marketing budget is pretty limited, you may not want to spend it all on radio and television advertising and print advertising is expensive as well. So, it goes without saying, that stickers are relatively inexpensive to print and they can be a great way to advertise.
Stickers incorporate one of the best forms of advertising there is – word of mouth. When placed in strategic places, or even in the most common of places, stickers are able to generate great interest. Historically, stickers have been well suited on car bumpers, but today you’ll find them literally everywhere. From laptops to backpacks to windshields to storefront doors and windows, stickers can be stuck anywhere and everywhere. No matter where they are stuck, someone is bound to see them and your business will be recognized.
Stickers can be likened to miniature moving billboards…

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This is part of a multi-part series on custom stickers. Part one is Custom Stickers For Your Business and part two is A Guide to Buying Custom Stickers.
Sticker printing has evolved greatly over the past several decades. While a black marker and white paper were once the tools of the trade, today’s stickers are available in wide variety of stocks as well as a wide variety of color options.
Screen-printing is the oldest, but the most common technique of sticker printing. As the name implies, the process utilized silk, although today synthetic screens are now used. Screen-printing is the most basic form of printing stickers and is typically limited to very small amounts.
For screen-printing, ultra-violet cured pigment colors are used and the desired image is cut out onto a stencil. The stencil is then placed on the sticker stock. The screen is then laid over the top and ink poured on to the screen and pressed into place using a squeegee. If more than one color is required, the process must be done for each color and only after the last has dried. The process must only be completed once for one-color items.

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This is part of a multi-part series on custom stickers. Part one is Custom Stickers For Your Business…
If you have decided to purchase custom stickers for your business, you need to do a bit of planning. A little bit of knowledge can go a long way in saving you money and time. Taking the time to learn a bit about the process can help you navigate this process with no hassle.
First thing that all custom sticker buyers need to consider is how these stickers are going to be used. If your sticker is intended to be stuck on things that will last and that are outside, the sticker needs to be a vinyl sticker of some sort. If your sticker is temporary, for packaging, nametags, correspondence, or presentations, you can opt for a paper sticker.
Vinyl stickers cost slightly more than paper stickers but are much more durable. When they are laminated with a thin film over the ink, they are even more durable. This stock is called “Laminated White Vinyl.” Vinyl comes in gloss white, a frosty clear, a clear static cling and a yellow stock. Laminated white vinyl is the most common material for stickers that are meant to last.
Paper stickers can be very inexpensive, yet are really meant for indoor or temporary use. The selection of paper stocks is much larger than vinyl. Gloss, Matte and smudge-proof paper stocks are the three most popular paper stocks. Fluorescent stocks are available in many colors and are popular for packaging and attention grabbing applications. Metallically coated stocks come in gold and silver and can serve as a classy touch to correspondence and packaging…

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In the town where I live there are many businesses that use stickers to promote their presence in the community. Oskar Blues is a restaurant, music club and brewery about ten miles from my house and it is one of my family’s favorite destinations. Oskar Blues gives away black and white oval stickers that have the letters OB and a website address at the bottom. These stickers are everywhere, mostly on the vehicles of my friends and neighbors. A trip to the local ski area is further evidence that the OB stickers have become a part of the local visual experience.
The question is: how do they create those stickers? That’s what this series will address…

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