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  • Articles, Tutorials, and Reviews (Page 40)

Articles, Tutorials, and Reviews

Everything About Stickers: Part III: Types of Sticker Printing

February 22, 2008 / Dave Taylor / Articles, Tutorials, and Reviews / 6 Comments

This is part of a multi-part series on custom stickers. Part one is Custom Stickers For Your Business and part two is A Guide to Buying Custom Stickers.
Sticker printing has evolved greatly over the past several decades. While a black marker and white paper were once the tools of the trade, today’s stickers are available in wide variety of stocks as well as a wide variety of color options.
Screen-printing is the oldest, but the most common technique of sticker printing. As the name implies, the process utilized silk, although today synthetic screens are now used. Screen-printing is the most basic form of printing stickers and is typically limited to very small amounts.
For screen-printing, ultra-violet cured pigment colors are used and the desired image is cut out onto a stencil. The stencil is then placed on the sticker stock. The screen is then laid over the top and ink poured on to the screen and pressed into place using a squeegee. If more than one color is required, the process must be done for each color and only after the last has dried. The process must only be completed once for one-color items.

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Dave’s Guide to Critical Mac Software

February 21, 2008 / Dave Taylor / Articles, Tutorials, and Reviews, Mac & MacOS Help / 9 Comments

MacBook AirI just got a MacBook Air and have been enjoying having the world’s lightest laptop. It’s an amazing piece of engineering and while it appears to have some critical features missing (like a DVD drive or Ethernet port) the fact is that I never used those features on my older MacBook Pro laptop either so it’s not anything I miss.
Frankly, with my Corsair 8GB flash drive, it’s just a super-modern version of “sneakernet” and was a breeze to jump onto the new device and use it full-time.
Even better, it gave me an opportunity to really pay attention to what I change on a stock Mac laptop to make it work for me. And that’s what this article is about. Let’s call it Dave’s Guide to Critical Mac Software…

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Everything About Stickers: Part II: Guide To Buying Custom Stickers

February 20, 2008 / Dave Taylor / Articles, Tutorials, and Reviews / No Comments

This is part of a multi-part series on custom stickers. Part one is Custom Stickers For Your Business…
If you have decided to purchase custom stickers for your business, you need to do a bit of planning. A little bit of knowledge can go a long way in saving you money and time. Taking the time to learn a bit about the process can help you navigate this process with no hassle.
First thing that all custom sticker buyers need to consider is how these stickers are going to be used. If your sticker is intended to be stuck on things that will last and that are outside, the sticker needs to be a vinyl sticker of some sort. If your sticker is temporary, for packaging, nametags, correspondence, or presentations, you can opt for a paper sticker.
Vinyl stickers cost slightly more than paper stickers but are much more durable. When they are laminated with a thin film over the ink, they are even more durable. This stock is called “Laminated White Vinyl.” Vinyl comes in gloss white, a frosty clear, a clear static cling and a yellow stock. Laminated white vinyl is the most common material for stickers that are meant to last.
Paper stickers can be very inexpensive, yet are really meant for indoor or temporary use. The selection of paper stocks is much larger than vinyl. Gloss, Matte and smudge-proof paper stocks are the three most popular paper stocks. Fluorescent stocks are available in many colors and are popular for packaging and attention grabbing applications. Metallically coated stocks come in gold and silver and can serve as a classy touch to correspondence and packaging…

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Everything About Stickers: Part I: Custom Sticker Marketing

February 19, 2008 / Dave Taylor / Articles, Tutorials, and Reviews / 5 Comments

Oskar BluesIn the town where I live there are many businesses that use stickers to promote their presence in the community. Oskar Blues is a restaurant, music club and brewery about ten miles from my house and it is one of my family’s favorite destinations. Oskar Blues gives away black and white oval stickers that have the letters OB and a website address at the bottom. These stickers are everywhere, mostly on the vehicles of my friends and neighbors. A trip to the local ski area is further evidence that the OB stickers have become a part of the local visual experience.
The question is: how do they create those stickers? That’s what this series will address…

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How to create a custom Apple iPhone icon for your Web site

January 22, 2008 / Dave Taylor / Articles, Tutorials, and Reviews, HTML & Web Page Design, iPhone & iOS Help / 69 Comments

One of the features added to the latest revision of the Apple iPhone operating system that’s garnered quite a bit of attention is the ability to save Web page bookmark icons directly on the main screen of the phone. Experimentation reveals that some sites have cool icons while most are just miniature representations of the Web site. What’s the difference? Read on and find out, including step-by-step directions on how you can easily ensure your own site (or blog!) has a custom iPhone icon too.

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Do I need a digital TV converter box?

January 18, 2008 / Dave Taylor / Articles, Tutorials, and Reviews / 72 Comments

I inherited an older Sony color TV from my folks, a really good Trinitron, and it works pretty well with the rabbit ears I’ve hooked up, but I’m anxious that it’s going to become obsolete when TV signals go all-digital. Legitimate worry, or will my TV work just fine over the next few years until it dies?

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Social Networking versus Social Marketing

January 9, 2008 / Dave Taylor / Articles, Tutorials, and Reviews, Facebook Help, Twitter Help / 3 Comments

As you might well know, I’m happy to be a faculty member at Stompernet, a completely new idea in the world of Internet Marketing, a consortium of top marketers pooling their knowledge and expertise to create a single place where you can learn about search engine optimization, search engine marketing, ecommerce, keyword research, proven techniques to improve your PPC campaigns and close rates on your sales pages, leveraging blogs and podcasts for marketing, and even discuss and compare notes about such mundane topics as shopping carts, web hosting companies, designers, and copywriters…

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What is hardware-based disk encryption?

December 20, 2007 / Dave Taylor / Articles, Tutorials, and Reviews / 3 Comments

Are you paranoid about the security of your data, and finding that the software-based solutions out there really aren’t as seamless and transparent as you’d hope? Whether you’re working for the Department of Homeland Security or lead programmer for a hot startup, there are good reasons for you to be aware of – and perhaps even paranoid – about your data security.
SecureD logoAdd the complication of a laptop and now things get even more tricky, because if you are aware of the incidence of laptop theft at airports and on the road, now you have to think about all your email, all your documents, business memos, letters, spreadsheets, presentations, and related material all being delivered directly to your competitors, foreign nationals, or worse.
Fortunately, there are hardware-level encryption solutions available that, if you’re ready to absolutely trust them with your digital life, can ensure that your system and/or laptop are completely secure and unbreakable.
A few weeks ago I had a chance to talk with some of the engineers at High Density Devices, makers of SecureD, a system that, as they describe, is characterized by “all data being encrypted in real-time: SecureD utilizes the strongest real-time encryption algorithms available and does not require user interaction or maintenance.”
Please read on for our discussion…

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