In the town where I live there are many businesses that use stickers to promote their presence in the community. Oskar Blues is a restaurant, music club and brewery about ten miles from my house and it is one of my family’s favorite destinations. Oskar Blues gives away black and white oval stickers that have the letters OB and a website address at the bottom. These stickers are everywhere, mostly on the vehicles of my friends and neighbors. A trip to the local ski area is further evidence that the OB stickers have become a part of the local visual experience.
The question is: how do they create those stickers? That’s what this series will address…
Add the complication of a laptop and now things get even more tricky, because if you are aware of the incidence of laptop theft at airports and on the road, now you have to think about all your email, all your documents, business memos, letters, spreadsheets, presentations, and related material all being delivered directly to your competitors, foreign nationals, or worse.