I saw a mommy blogger post some data about her Pinterest account on her blog, stuff that indicated repins and likes by date, and I’d love to get the same sort of analytics for my own Pinterest account. How can I get Pinterest analytics?
Used to be that there wasn’t any way to do that other than go through your activity log and synthesize it manually, but thankfully there are now analytics on Pinterest for accounts. The catch? They’re only for business accounts, not regular Pinterest accounts.
Don’t panic, though, because if you have a verified Pinterest account [see: Verify your Website for Pinterest] you can switch over to a business profile with just a few mouseclicks. (as far as I know, you cannot accomplish this from the mobile app)
To get started, ensure you’re verified by looking for the little checkmark next to your URL on your Pinterest profile page. Once that’s good to go, you’ll want to open up this URL:
Why the analytics page? Because we’ll want to go back there once everything’s set up. For now, it looks like this:
On the top left notice the “Set up your account” link. Click on it to get started and you’ll be prompted to set up your account, but don’t click yet:
Now on the top right it says Already have an account? That’s what you want to do, convert your Pinterest account into a business account. Ready? Click on “Convert” and log in to your existing Pinterest account again:
Once you’ve correctly entered your password, congrats! You now have a business account, as you can see:
At this point I encourage you to travel down all three roads, “Start pinning”, “Drive traffic back” and “Grow your audience”.
Ready to get into some Pinterest analytics? I know you are!
As part of the process you had to switch over to what Pinterest is currently calling “the new look” but will undoubtedly become the standard look soon enough. It has a new menu that has the key entry:
Yup. Click on “Analytics”.
You’ll see a lot of different graphs that show you information about how your Pinterest account is doing with your target audience. By default it’s activity within the last seven days, but you can adjust that.
I’m going to go through the graphs one by one here, but let’s start by noting that the top navbar now shows you some convenient shortcuts for getting around:
I’ve adjusted the date range on these graphs to view roughly three months of data by clicking on the date range box on the left side of the navbar.
First up, pins and pinners:
Since I’m not on Pinterest every day, I’m not surprised to see that many times there’s zero activity, but notice how on some days, like 2/22, I post something that catches people’s attention. That’s good to know, and it’s worth going back and seeing what that was so I can know to pin more content like that.
Next chart is repins and repinners, related to when people repin your content to add it to their own pinboards. That’s a tough one to crack as it takes more work than just a one-click “like”, but still, the results are interesting:
This shows that the material I’m putting on Pinterest isnt’ getting a lot of repins, but every so often something catches people’s attention and gets repinned 5, 10, or more times.
Finally, the graph that marketing people like, a visual indication of reach and impressions:
On this last graph, pay attention to the numbers on the left and notice that there are trend indicators too. If you’re working to get more engagement on Pinterest, then both of these numbers should be trending upwards week by week.
There’s more you can do with a Pinterest business profile, but I hope that gets you started with analytics. Now let’s see what you can do with it!
Oh, and please do follow my pinboards on Pinterest too. I’m d1taylor on Pinterest. Thanks!