Industry guru Dave Taylor offers free tech support on a wide variety of technical and business topics, including HTML, Apple iPhone, online advertising, Cascading Style Sheets, Web design, management, Unix, Linux, search engine optimization, online dating, Mac OS X, shell script programming and Microsoft Windows.

You can sell ad space on your Web site!

In previous articles, I've written about the terrific Google Adsense program (see Partner with Google and make money! for a good starter on the subject), but after the Internet bust of the late 1990's, I never realized that I could be actually selling advertising space on my Web sites, and making a tidy revenue stream off the deal. But I am, and here's how...

Dave's Answer:

What I'm not using is some fly-by-night "instant traffic" program where the pages are litered with typographical errors and the entire point seems to be separating you from your money. No, I am selling my advertising slots on a Web site called LinkAdage.com.

They bill themselves as a Link Exchange service and describe the site thusly:

"Promote your web site with high pagerank one way text link advertisements. You can buy or sell text link advertisements at LinkAdage Auctions - an online auction site that is built to help you find the links or link buyers you need."

But I think that it's worth emphasizing that you can - today - start selling ad space on your site and even purchase low-cost links on other sites.

For the most part, LinkAdage is focused on people who are into pagerank (see How does Google figure out what pages are more relevant? pagerank to learn more about pagerank) so if you have a site that has a PR0 and a fair bit of traffic, you'll have a harder time selling ad space than if you have a PR5 and almost zero traffic.

Pleasantly, LinkAdage also has an affiliate program that you can sign up for, through an affiliate management company called shareasale.com. But the easiest way to sign up is to go to LinkAdage then click on the "Affiliate Program" choice on the LinkAdage Info menu along the top.

I can't really share specific ad sales figures with you, but if you check out my Casino Books Web site, all of the adverts in the right-side box were sold through LinkAdage, and they are all sold for a three-month period with no guarantee of any clicks or traffic. Just pagerank.

So if you have a nice Web site, have good pagerank, and would like to explore the possibility of selling your own ad space without having to fuss with finding buyers, LinkAdage could be an excellent solution for you. I recommend it.

Help others find this article at Del.icio.us, Digg, Netscape, Reddit, and Stumble Upon

Categorized: Pay Per Click (PPC) (Article 3716)
Tagged:
Previous: Tweaking spacing in standard HTML
Next: Yet another nice review of my "Creating Cool Web Sites" book

Subscribe!

Never miss another useful Q&A article again! Subscribe to AskDaveTaylor with Google Reader.

Comments

Ad space has become the most common online product with Google Adsense, many people who had hard time with selling their own online products, succeeded to accomplish profits they were looking for by selling spaces on their websites for advertisement, mostly by Google Adsense program.

Posted by: Builder at March 1, 2006 7:15 AM

Not a bad article, but your core links did not work.

Posted by: Jody at March 11, 2007 9:39 PM

You're right, Jody! I think I've fixed them all now...

Posted by: Dave Taylor at March 11, 2007 9:59 PM

I have something to say, now that you mention it, but ...

I do have a lot to say, and questions of my own for that matter, but first I'd like to say thank you for all your efforts on this Web site by buying you a cup of coffee!

I do have a comment, now that you mention it!