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Why doesn't Google ever move anything out of 'beta'?

Dave, this is a simple question, but profound: how come almost every new tool that Google releases stays in "beta" forever?

Dave's Answer:

This is a fascinating question and one that I've wondered too, as I've watched Orkut come and go in the public eye, Gmail shake up the entire world of free Web-based email, Google News get slapped with a lawsuit for misappropriation of intellectual property, Google Catalog Search and Froogle gain surprisingly little visibility, and Google Scholar hit some privacy-related turbulence in its young life. What do all of these have in common? They're all described as either loosely "in affiliation with" or, more typically, still in "beta" stage.

Finally, I found an answer on the Google site that explains why they're so darn taciturn about moving projects out of beta and into full production. This is from the FAQ associated with their recent April Fool's prank, Google Gulp, but the answer feels like it applies to all of their products, somehow:

When will you take Google Gulp out of beta?

Man, if you pressure us, you just drive us away. We'll commit when we're ready, okay? Besides, what's so great about taking things out of beta? It ruins all the romance, the challenge, the possibilities, the right to explore. Carpe diem, ya know? Maybe we're jaded, but we've seen all these other companies leap headlong into 1.0, thinking their product is exactly what they've been dreaming of all their lives, that everything is perfect and hunky-dory and the next thing you know some vanilla copycat release from Redmond is kicking their butt, the Board is holding emergency meetings and the CEO is on CNBC blathering sweatily about "a new direction" and "getting back to basics." No thanks, man. We like our freedom.

So now you know. :-)

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Comments

I guess it all depends on competition.

Look at Google desktop search - it moved out of beta so quickly as it faced stiff competition from MSN and Yahoo!

Just my 0.02 cents.

Amit
http://labnol.blogspot.com

Posted by: amit agarwal at April 4, 2005 5:06 AM

Ahmm...this is an April Fool's joke. But it still does not answer why google never moves anything out of Beta.

Posted by: Tom at April 6, 2005 9:11 PM

Actually, while the Google Gulp might be an April fool's, I really think that their answer about why they keep things in beta has more truth than we may realize...

Posted by: Dave Taylor at April 6, 2005 9:16 PM

I have something to say, now that you mention it, but ...

I do have a lot to say, and questions of my own for that matter, but first I'd like to say thank you for all your efforts on this Web site by buying you a cup of coffee!

I do have a comment, now that you mention it!