Industry guru Dave Taylor answers free tech support questions about a wide variety of business and technical topics, including blogging, Google AdSense, MySpace, Sony PSP, Apple iPod, Mp3 players, management, Linux, SEO, Mac OS X, Facebook, Twitter, LinkedIn and Microsoft Windows.

Why does so much of my spam have spelling errors?

Dave, I don't get it. Why do spammers have such a hard time spelling things properly? I get mail trying to sell me "viagggra", increase my "brest" size, or save me money accessing "pr0n" sites or buying "seks toys". Even more puzzling, there are plenty of spam messages where it takes me a few minutes to even figure out what the subject actually is, with subjects like "sa vem oneyo n vviiiaaagra" or similar. What's the story? Why can't these people use a spell checking program??

Dave's Answer:

I have often wondered this myself, with spam messages like "YOU JUST WONT A GREENCARD" (don't they mean "won"?), "Morgage ref id last opportunity" (don't they mean "mortgage")? and, my favorite "earn a college degre instantly" (they presumably mean "degree", but if they can't spell the word degree, how can I have confidence in the legitimacy of what they're offering??)

But anyone who has spent more than about five minutes looking at the problem and attempted solutions to spam knows why there are such rampant misspellings: to try and sidestep spam filters. In additional to individual spam filtering systems, there are now many Internet Service Providers who filter your email before it even gets to your mailbox, weeding out the most idiotic and easily recognized of this junk.

Of course, if you are a physician and have patients who are concerned about that Merck Vioxx prescription you wrote for them two years ago, it is theoretically possible that their message won't make it to you. If you're a mortgage broker, well, news of your competitors offerings might be something you do want to receive. But overall, most people don't want this junk, so the people clogging up the Internet with the billions of spam messages sent daily continue to try and sidestep these filtering mechanisms, and the misspellings, typos, and oddly presented words (like "0ffer" with a leading zero rather than "offer" with a letter o) presumably offer some minimal ability to do just that.

The irony of all this, in my opinion, is that the more spammers try to do overt and stupid tricks to try and sidestep the filters, the less effective their messages are. They might measure 1 sale in 250,000 messages a success, but better targeting, legitimate offers, well-written ad copy and genuine opt-in distribution lists might just improve those odds quite a bit. And if you're selling something, wouldn't you like to avoid having 95% of the Internet spontaneously hate you because of your marketing techniques?

What do you think? What heinous or hilarious spam subjects have you been seeing lately in your inbox?



Help others find this article at Del.icio.us, Digg, Netscape, Reddit, and Simpy.

Subscribe!

Never miss another useful Q&A article again! Subscribe to AskDaveTaylor with Google Reader.

Comments
Rather amazingly, there are no comments on this article yet.

I have a lot to say, but ...
Starbucks coffee cup I have a lot to say, and questions of my own for that matter, but most of all I'd like to say thank you for all your efforts on this Web site by buying you a chai!

I do have a comment, now that you mention it!









Remember personal info?


Please note that I will never send you any unsolicited commercial email. Ever.

While I'm at it, please note that by submitting a question or comment you're agreeing to my terms of service, which are: you relinquish any subsequent rights of ownership to your material by submitting it on this site.









Uniblue: Free Virus Scan

Search
Find just the answers you seek from among our 1700+ free tech support articles by using our Lijit search engine.


Help!





Subscribe to
Ask Dave Taylor!

Add to Google Reader
Add to My Yahoo!
Subscribe in NewsGator Online

RDF   XML

Free Updates!
Sign up and get free weekly updates and special offers on books, seminars, workshops and more.


Recent Entries
Join the List!
Join my author info mailing list, where you'll learn about my upcoming books, speaking gigs, and more!


Book Links
© 2002 - 2008 by Dave Taylor. All Rights Reserved.

Note: This web site is for the purpose of disseminating information for educational purposes, free of charge, for the benefit of all visitors. We take great care to provide quality information. However, we do not guarantee, and accept no legal liability whatsoever arising from or connected to, the accuracy, reliability, currency or completeness of any material contained on this web site or on any linked site.

[whiteboard marker tray]