Would you be kind enough to point me the right direction: If I search for my website in Google like this “Holiday Sun Direct” I am not listed. However if I search Google like this “holidaysundirect” I am listed. Can you tell me how to correct this on my website please, or point me in direction of someone who could help me?
Without realizing it, you’re really asking a huge, critically important question for every business, online or off. What I believe you’re really asking is how do I ensure my business is maximally “findable” in the search engines?
There are entire industries that have cropped up to help you answer that question and plenty of books too, including my own highly acclaimed Growing Your Business with Google.
To even start to answer your question, we need to step back and talk about how search engines work and what the search engine developers are trying to accomplish in the first place. Let’s start with this statement: The very best search engine would be one where you could have an informative and valuable content page appear for just about any search you could imagine.
Flipping that around, it means that the best way for you to produce a Web page that’s going to be highly ranked in the search engine results is to create good content and ensure that you’ve framed the page and otherwise crafted it to make it as simple as possible for the search engines to quickly ascertain your main topic and keywords.
There are lots of ways to accomplish this goal – as explained in my book, and many other places – but one of the most obvious is to ensure that you talk about your specific subject as frequently as possible. Instead of saying “Holiday Sun Direct” the first time you mention it, then “HSD” or “Sun” subsequently, reiterate the same phrase a few more times. It helps the search engines know that, indeed, “Holiday Sun Direct” is the key topic on the page.
You’ll also notice that I say “page”, not “site”. That’s another important idea: search engines no longer pay attention to Web sites, but instead focus on individual pages. This makes sense when you realize just how much variety there can be on larger sites, where they might have completely diverse information in different categories or sections. The focus on pages is profound, because instead of having “one good page” or a “pretty home page”, you need to ensure that every single page on your Web site helps clarify your company’s offerings, the services you provide, and, of course, the specific topic of that page.
So when you ask “why can’t I find my site when I search for …” you’re really asking the million dollar question, but I suggest you ask it slightly differently anyway. Try this one: “why can’t my customers find me when they search for…”
Then I’d say it’s time to start reading up on the subject and attending a few workshops and seminars.
Hope that helps out!