Industry guru Dave Taylor offers tech support on technical and business topics, including iPhone, iPod, Microsoft Windows, Sony PSP, cellphones, online advertising, CSS, Web design, business, Unix, Linux, SEO, Mac OS X, and shell script programming.     


What's the secret to online dating sites?

Dave, I won't say I'm desperate, but I'm certainly frustrated. I signed up for a couple of dating / matchmaking sites to expand the pool of potential men to date and I spend lots of time fiddling with my match.com profile, but I still don't get much of any email and have only been out on two or three dates in months. How can I be more successful with online dating?


Dave's Answer:

Ah, modern times. When I was dating, our big electronic innovation was the Usenet group "net.singles" and it was a discussion group that encompassed single folk around the world. Fortunately, only a few hundred, of which a few dozen were active. Didn't do much for my dating life, but it was sure fun and the few parties we had, where we met face-to-face, that was very fun!

Dating, online or off, is all about clear communication, matching expectations with reality, and a liberal sprinkle of marketing and packaging. :-) In fact, I have two different references I'll cite to help you understand how to improve your results with whatever dating service you're using.

Men's Health

The first is from Men's Health Magazine, which recently ran an article aimed at guys who want to be more successful on Internet dating sites called Find Her Online.

Here's a summary of what author Lisa Jones had to say:

  1. Show Good Face - add a picture, make sure it's not trite or cliche (e.g., no holding babies pics).
  2. Give Good Word - show, don't tell: instead of saying you're funny, write a funny profile.
  3. Recruit a Wingwoman - before going public with your profile, as a woman to check it. (in your case, ask a male friend or two to check out your profile and give you candid feedback).
  4. Choose Thoughtfully - only respond to those women you're genuinely interested in meeting, not everyone who breaths and has the right chromosomes.
  5. Make Me Care - email messages should be fun, engaging and demonstrate that you've read the other person's profile.
  6. Calm My Fears - guys can be dangerous psycho lunatics (and women can too), so take it slow with revealing personal information, addresses, etc.

It's a good article and its "Anatomy of an Effective Pickup" email message is well worth checking out if you find that you respond to people but they don't ever respond back to you.

Online Dating Secrets

The second reference I'll pull from is the engaging ebook Online Dating Secrets: The Ultimate Online Dating Guide for Real People looking for Real Relationships.

In "Online Dating Secrets", the author talks about a standard marketing approach to creating a great profile, highlighting AIDA. What's that? Let's let author Joel Comm take over here:



A-I-D-A stands for Attention-Interest-Desire-Action. It is a 4-Step plan for grabbing the Attention of a fickle prospect, sustaining their Interest with powerful benefits, instilling want or Desire for the advertised product and motivating Action to buy or possess their object of desire.

Most dating profiles stink because people try to do everything at once, and fail horribly in their attempt. But you don't have to, because you are armed with the most powerful weapon in a professional writer's arsenal: AIDA!

Now let's see how we can apply AIDA to writing your dating profile:

I. Grab Attention with the Opening Line

A full profile can take up an entire page, so most dating websites display just your opening line and photo on search results. Make sure your opening line makes them want to click! Refrain from cheesy, overused opening lines, such as "hello ladies!" or "girl next door" or "knock knock"

II. Sustain Interest with The Body Text

The body text is the long, descriptive part of your profile. Most people squander away this opportunity to talk at length about themselves. Some fill it with over-used adjectives, such as "I am ambitious, good-looking, athletic, successful, talented and romantic." (Are you yawning yet?) The trick to writing great, unique profiles is to fill them with detail. Detail is what makes your profile believable - and effective!

Don't just say "I'm athletic" Talk about that memorable trek in the rain, across miles of slippery hills and dale. Don't just say "I'm persistent" Tell them how you finally mastered horseback riding after being bucked off thrice. A dash of humor won't hurt. "If you're tired of paying a spa $50 for a simple mud bath, try horseback riding." Don't say "I'm romantic" Talk about the beauty and magic of love, and how it affects you.

The body text is the part where you tell them: Who you are and What you want.

III. Incite Desire by making a 'real' connection

If you want to really connect with someone, don't appeal to their mind. Get in touch with their emotions.

Add an element of fun. Flirt! If you're a man, say something flattering that a woman will enjoy. If you're a woman, find funny ways to point to the absence of a man in your life. Make them laugh with you or cry with you or feel deeply about what you say. That is the key to desire!

IV. Invite Action with a powerful close

It's not easy to approach a potential date, is it? You don't know what to say without sounding silly, you don't know if they'll say yes or quickly block your advances...

That's why it helps your readers to know how to respond to your profile.
Make them feel comfortable about approaching you, by thanking them for taking the time to get in touch. Invite them to chat or mail you. Entice them with your idea of a wonderful date, challenge them to answer a funny question. Just use your imagination!



I think that the consistent message across both of these authors is that you really need to spend time thinking about what you think someone else would like to read about you, make it fun, funny, wry, whatever, that reflects your personality, and then ask a few pals - ideally of the same gender that you hope to attract - to read through it critically and help you identify what's cool and what looks weird or creepy.

And may you have great results and live, as the princesses do in fairy tales, happily ever after.


More Useful d) None of the Above Articles:
✔   What's the most popular Halloween candy?
It's Halloween, All Hallow's Eve, and in the United States, at least, that means it's time for a strange custom that children throughout...
✔   Review: Sony NEX-5N Digital Camera
This is a guest post by professional photographer Paul M. Bowers... I was born and raised in the briar patch of commercial photography-...
✔   How do other countries celebrate Independence Day?
Hello Mr. Taylor. The other kids in my class say that every country celebrates Independence Day on July 4th and that it's a...
✔   What is a ponzi scheme?
Dave, a friend of mine listened politely to my explanation of how a multi-tiered marketing system I've signed up for works, then told...
✔   Update firmware on my Panasonic Blu-Ray DVD player?
I have a Panasonic DMP-BDT320 blu-ray DVD player and it's starting to report that I need a 'firmware' update or upgrade. I have...

Let's stay in touch!
Sign up for my weekly AskDaveTaylor Newsletter and you'll receive even more tech and gadget help right to your inbox, along with exclusive news and industry updates. It's good stuff. I promise!
    Enter your name: and your email addr:  









Reader Comments To Date: 9

Ade Rickus said, on July 7, 2005 2:36 PM:

Okay, I have experience in this field where most won't or daren't have. The photo, the item that atttracts anyone to the profile, is a magical gem. I have been a member of several of these sites and was doing badly, down to women 20 years older than me contacting me for nights of passion.

I won't say I am gods gift, but I am not desperate. So when I finally did find the right photo, the women came flooding in, I didn't know what had hit me!

I am now dating a very nice young lady, the right age, the right sense of humour, hopefully the right girl. I won't say anything else about her as no one would believe me anyway ;).

It can work if you can get that all important first impression with that oh so important photograph. Good Luck.

bill said, on August 14, 2005 6:03 PM:

Hi Dave
I like to add that online dating has changed, from my limited research (admit for my own site benefits), the trend of using cliches in profile is cool, and reflect one's educated or persons not without prospects.
I'm in the process of renaming my site as CyberClich�.Com and I would value your comments or review.
Regards
Bill

Mick Jones said, on July 6, 2006 9:58 PM:

I'd like to give away your e-book on online dating.

Do you have an affiliate program?

please reply

Mick Jones
www.howtomeetwomenontheinternet.com

mohammed said, on August 17, 2007 6:04 AM:

Life is Short, so break the rules... Forgive quickly, Believe slowly, Love truly, Laugh uncontrollably, And... Never regret anything that made you smile... Every Little Smile can touch Somebody's heart Have a great day

Dominique said, on September 11, 2007 2:15 AM:

Hi,

I'm writting a newspaper article about online dating and luck for a uni assessment. I just generally had a question, whether when accessing a dating website and creating a profile, how open minded are people usually?
don't hesitate to contact me on domicoco@hotmail.com if anyone has a comment i would love to find out...

Darren said, on January 5, 2008 3:17 PM:

After opening the link to Online Dating Secrets: The Ultimate Online Dating Guide for Real People looking for Real Relationships, it tried to install a virus on my PC.

latoya said, on April 8, 2008 12:49 PM:

whats the assumptions about romance?

linda said, on May 5, 2010 10:13 AM:

I am fully convinced that we can start here, because one has to know someone. I understand that race or distance does not matter but loving and caring matters a lot in life. I look forward to hearing more from you soonest.

CBF said, on June 8, 2010 6:31 PM:

Hi Dave,

We completely agree with you... online dating can be very frustrating. What we've found is that a poorly done profile is the root cause of a lot of these frustrations. We've written a blog post about one common mistake a lot of people make with their dating profiles:

http://blog.cupidsbestfriend.com/

Let us know what you think!

Starbucks coffee cup I do have a lot to say, and questions of my own for that matter, but first I'd like to say thank you, Dave, for all your helpful information by buying you a cup of coffee!

I do have a comment, now that you mention it!











I will never send you any unsolicited email. Ever.






Check This Out Too...

 
Look for Answers
Need Help? Ask Dave Taylor!


Follow Me on Pinterest

Find Me on Google+
ADT on G+
© 2002 - 2013 by Dave Taylor. All Rights Reserved.

Note: This web site is for the purpose of disseminating information for educational purposes, free of charge, for the benefit of all visitors. We take great care to provide quality information. However, we do not guarantee, and accept no legal liability whatsoever arising from or connected to, the accuracy, reliability, currency or completeness of any material contained on this web site or on any linked site. Further, please note that by submitting a question or comment you're agreeing to my terms of service, which are: you relinquish any subsequent rights of ownership to your material by submitting it on this site. My lawyer says "Thanks".
"Ask Dave Taylor®" is a registered trademark of Intuitive Systems, LLC.