|
|
What's a Google AdSense "Page Impression"?Dave, I finally signed up and have a Google AdSense account, but I'm confused by all of the terminology in their reports. For example, what's a Page Impression versus an Ad Unit Impression? Thanks for any help you can offer. I've written extensively about Google's AdSense program (read all about Google AdSense). It's very cool, but, you're right, it can be very confusing if you're not used to thinking like a marketing and advertising maven. Further, they only today announced some changes to their reporting that is intended to clarify exactly what's what, including what they now call an "Ad Unit Impression". Let's start with that, shall we? Here's how Google explains the difference between a Page Impression and an Ad Unit Impression: There's a new option in your reports that allows even more accuracy in your tracking. We've introduced the concept of 'Ad Unit Impressions' to complement the current 'Page Impressions' in your reports. Until now, your AdSense 'page impressions' reflected the number of times the AdSense code was triggered. This meant that multiple ad units on a page would log up to 3 'page impressions' in your reports, when only a single page view had taken place in a user's browser. Page impressions are now just that - the number of page views we detect. Ad Unit Impressions are the new name for the old behaviour: one impression logged for each ad unit shown. Got it? In general, AdSense reports show the following fields of information:
I hope that helps clarify how to read these Google AdSense reports!
More Useful Pay Per Click (PPC) Advertising Articles:
✔ How much money should I be making with AdSense?
Hey Dave, I get ~130.000 views per month and for 30 days of using AdSense I earned $60, is it a lot or...
✔ Add Po.st Social Media (Facebook, Google Plus) widgets to your blog?I really like the set of social media buttons you have on the pages of your AskDaveTaylor site, Dave. What are they, and...
✔ How is CPM calculated on Google AdWords YouTube Video?Have you bought Google AdWords Video [actually it's called "YouTube Promoted Videos" -dt] before? I'm confused about whether the CPM bid for 1000...
✔ How do I connect my Google AdSense and Analytics accounts?I'd like to connect up my Google AdSense account and my Google Analytics stats account. I understand that if you do this, you...
✔ Why doesn't AdSense earn me any money?I subscribe to any Google Adsense earnings but zero in the day, I do not know why: I hope you can advise me...
Let's stay in touch!
Sign up for my weekly AskDaveTaylor Newsletter and you'll receive even more tech and gadget help
right to your inbox, along with exclusive news and industry updates. It's good stuff. I promise!
Categorized:
Pay Per Click (PPC) Advertising
(Article 3951,
Written by Dave Taylor)
Tagged: Previous: What are the pros and cons of author blogs? Next: I want to help answer tech support questions! Reader Comments To Date: 107Dave said, on January 19, 2007 4:05 PM:
Hi Dave, Paul said, on June 27, 2007 5:58 PM:
Thanks. That clears up a lot about page impressions. chris mbogo said, on August 9, 2007 12:24 AM:
Dave help me check my site and advise me about marketing in blogs,google adsense,and General ranking Jake said, on August 20, 2007 11:16 AM:
So is it better to show just one adsense in a page or more than one adsense? Thank you. salman said, on September 6, 2007 3:54 PM:
i have my web site i am working at still 5 months last 2 months i have lots of traffic and i have total 27500 page impressions but my Ecpm is not good its 0.45 and i am earned 129 dollers with 3000 clicks so i am very upset that how can i make good money and good ecpm Triloki SIngh said, on March 3, 2008 10:31 PM:
H1! Please sugest how can i improve my ads click.i have good keyword ranking in Search engines. total Impressions 850 but only 30 click. Dave Taylor said, on March 4, 2008 6:23 AM:
Salman, your eCPM is basically a measure of how valuable your keywords are so if you're seeing < $1 eCPM it suggests to me that you should be focusing on a different topic area if your goal is to make more money. Triloki, your effective click-thru rate (CTR) from your figures is 0.03 or 3% which isn't bad, actually. You can increase that by trying different ad placements or sizes, but i would suggest that you now need to focus on driving more quality traffic to your site: imagine if you have 850/day instead of per month, for example. ahmad said, on May 9, 2008 9:06 PM:
thanxxxx Sanyam bhasin said, on July 25, 2008 4:36 AM:
hey Dave.... http://fungusoffline.blogspot.com I have a query about page impressions.... Does the page impressions count changes per day???? samia said, on October 11, 2008 7:16 PM:
Hi, Please view my blog. I want to display google adds releted to the words in my blog. But its displaying just stupid once. Can you please guide me that how to display relevant adds and also if there was no add available then the add unit change in any color. Thanks & Regards, Jigs Garcia said, on November 1, 2008 4:39 AM:
Aha! Finally. I've understood these terminologies that are almost rocket science to me. CKP said, on November 19, 2008 1:03 PM:
Hi there, I'm still confused about something. I was wondering if you could help? In the report area of Ad Sense, under Page impressions it shows a number. Does that number include the fake impressions that are caused by me clicking on my page to check the look and design of my page? Or is that number the amount of views my page got exclusively, from other people? Thanks so very much! Rahim said, on December 20, 2008 8:15 PM:
hi i want to ask, i m new on adsene, my relatives visited my site and also they clicked on google add but in my account page impressions 5 and clicks showing me 0. Why ????? y clicks r still 0 ? can someone tell me ? pl..... Nishant Johar said, on December 26, 2008 3:58 AM:
Hey! Dave Justin said, on December 31, 2008 6:51 AM:
very informative. Dave Taylor said, on January 3, 2009 7:25 AM:
Nishant, please see this: http://www.askdavetaylor.com/google_adsense_page_impressions_equal_page_views.html I think it'll address your question. :-) Jared|SpeakWealthNow said, on January 15, 2009 7:49 AM:
Very straight to the point. Google adsense reflects the page impressions according to its own accuracy. There are tools that will show you their own "accuracy" results but you have to remember that they are different from each other. Google has its own way of detecting how many impressions you have in a day. Dave said, on January 23, 2009 5:03 PM:
Is it normal to have about 10% of my traffic make a AdSense page impression? I have about 10 times the amount of traffic to my website than what shows up in my AdSense page impressions. Dave Taylor said, on January 23, 2009 9:20 PM:
Dave, sounds like Google just can't fill ad inventory for most of your traffic. Do you get lots of visitors from overseas? Are you in a topic area that doesn't have many advertisers? Paul said, on February 5, 2009 5:33 PM:
Dave, what do you consider to be a 'good' realistic CTR to aim for with Adsense? Dave Taylor said, on February 6, 2009 9:35 AM:
Paul, that's sooooo context dependent that it's very hard to say. I would suggest that if you are finding good, well watched ads on your pages, then you should expect to see at least a 1% CTR if the ad block is well positioned. I see higher CTR and have heard that the average CTR across the AdSense network is approximately 2%, but I can't confirm that. I would suggest you experiment with ad block placement and colors, etc, to maximize your results with these advertisements. I have lots of articles about AdSense here on the site too. Try this link: http://www.askdavetaylor.com/cat_pay_per_click_ppc.html Hope that's helpful! Bill Brown said, on April 18, 2009 4:14 AM:
Hi Dave, vijay said, on July 23, 2009 10:21 PM:
Hi Mr.Dave... i'm vijay 4rm india, i'm new to adsense and blogs i have created one blog on Animation,(http://animation-anima.blogspot.com)i wanna keep free tutorials on animation maya,adobe flash photoshop,3ds max etc... which sites r best to keep hyperlinks in my blog. I wanna make my BLOG popular plz tell me some SEO tips.One week back only i created my blog and the Total Earnings r 12$ only.Per click i'm earning few cents only.Plz tell tips to gain more. surforeo said, on August 2, 2009 7:35 AM:
Thank you for this wonderful post. Do you have any suggestion on how to increase google adsense on my site www.surforeo.com. for example placemnt of add themes etc. Jaylen said, on August 4, 2009 9:17 AM:
THX DUDE Rico said, on August 7, 2009 6:00 PM:
Dave, My page impressoins severely disagree with the number visits that Google analytics says I have. The number of visits (and pageviews) is consistent with Anatlytics, but the page impressions are up and down, giving me the sense that it is AdSense (and not Analytics) that is in error. When my impressions are down, so is my revene...even though my # of vists and page views are still up. What gives? Boffill said, on August 17, 2009 1:40 AM:
Hi Dave! I really like your site and I love reading your tech guidelines. Anyway, I just wanna ask. How can I get more traffic for my site? I badly need more visitors. Thank you! rob said, on August 17, 2009 1:51 AM:
I've been looking around at what people are saying about AJAX and adsense. Apparently they aren't quite getting along yet.. for obvious reasons. Some are taking the approach of placing ads into iframes and refreshing through js function. anyways.. might be in the wrong thread.. but i'm kind of not sure about something. if i've got a page with minimal static content.. and a div that fills by ajax.. and my ads in turn are not being refreshed throughout the clients visit.. wouldnt this take an affect on my impressions and ctr? like dramatically decrease impressions.. and if ads are being used correctly, increase ctr? and if this is the case.. would google have a problem there? manish said, on August 17, 2009 12:39 PM:
i have blog online news i want to know how i prmot my blog jim said, on September 2, 2009 2:04 AM:
i wonder y my ads dont display in my blog when i view from mobile dzai said, on September 8, 2009 5:09 PM:
I got all my adsense inplaced but my click is very low.How am I going to market my site? anyway a big thankyou on your explanations to others and it really help me Seye said, on September 21, 2009 9:30 PM:
Hi Dave, please how does page eCPM affect my earnings? nazir said, on October 14, 2009 11:12 PM:
Please note that the channel data in your report below may overlap if ads are tracked by multiple channels. Only your aggregate reports will be used to calculate payments.its shows on my account wht is the matter can anybody help Carlos Guevara said, on October 18, 2009 5:06 AM:
Thanks all for make thing clearer to me Raman from india said, on October 25, 2009 9:39 AM:
i always use ur blog for query resolution but never coment.....but seriously u r always helpfu.... nabin said, on November 2, 2009 8:10 PM:
i don't know how to do impression plz help Matt Lambert said, on November 3, 2009 10:06 AM:
3% is good CTR??? NOWAY!! I have figured out how to make mine 40 to 50% every single time. For me, 15% is bad. 3% means that you don't know what you're doing in my opinion. I'm listing some adsense data from one of my websites last month - channel00 17,646 2,015 11.42% $46.17 $814.71 ASAD said, on January 5, 2010 11:21 PM:
really thanks, i got some informative tips about google adsense. Keith said, on January 13, 2010 9:16 AM:
Thanks Dave, that cleared up a lot of questions for me. I get a lot of page impressions with no CTR. I'd like to improve this, but I get stuck easily on how, so there it is. Paul Z said, on January 16, 2010 4:32 AM:
Thank you! Very helpfull info. Shaun Baird said, on January 26, 2010 9:40 PM:
Hi Dave, good thread. Is there a way to turn OFF adsense so that impressions are not counted when I visit the page... i.e. tell adsense to ignore my site impressions? Shelly said, on February 3, 2010 1:03 PM:
Two questions please! tom b said, on February 11, 2010 12:26 AM:
hi i must know if i got this right. does 3 impressions count as: i have 3 links in my ad box and one person viewed my page. OR. I have three ad boxes and one person view my page. Tim Toady said, on February 25, 2010 10:13 AM:
I have just started using google adsense, and my site is really new. The stats show 144 page impressions, but the earnings indicate 0. What page view rate do I have to reach to start earning money? Dave Taylor said, on February 25, 2010 10:31 AM:
Shelly, you can't sell ad space other than encouraging them to go through AdWords and explicitly target your site. Even then, though, Google will take it's slice of the revenue. Tom, an "impression" is a "viewing of an ad unit", so if you have three ad units on your page, yes, that one visitor can produce three ad impressions. Tim, you don't earn money by displaying AdSense ads, you earn money by your readers clicking on the advertisements. Note that you can't encourage people to do so with things like "please click on our ads to help support the site": that's a violation of the AdSense terms of service. Good luck! Kevin lee said, on April 7, 2010 10:25 PM:
Thank you sharing to us Rob Abdul said, on July 7, 2010 11:55 AM:
Thanks Dave for your explanation. Sam Streubel said, on July 15, 2010 1:49 PM:
Your CTR also has a great deal to do with the economy and the popularity of the topic of your website. For example: When fuel oil prices were $4.00/gal two years ago the CTR on my alternative heating site was around 10%. Now, with fuel prices moderating and the subsequent lessening of interest in alternative fuels, the CTR tapered off to around 7%. When the economy rebounds, so will oil prices and the CTR. In the meantime all you can do is keep plugging away and keep looking for new opportunities. As far as Adsense ad placement goes, the large rectangle in upper left hand corner of the content still generates the most income.
rahul said, on July 21, 2010 3:47 AM:
thanks nice explanation :) thumbs up tom said, on July 22, 2010 9:45 AM:
can you use adsence if you live in england? Shahid said, on July 30, 2010 12:03 AM:
It has been two years almost but my earnings have not crossed $10. I dont know what mistake I am doing...I see daily that my page impression is sometimes 20 sometimes, 16 sometimes 3 or 4...never above 30... Could you please suggest me how to increase impressions and eventually the earnings... Thanks breisa said, on August 1, 2010 4:09 AM:
Hello, Thank you so much for explaining what a page impression is. :) Now I understand. Arrehman said, on August 8, 2010 6:30 AM:
Thanks for the post to know the terminology,can you have a post on how effective ad-sense code can be kept in blogs(i mean in terms of getting high clicks) Jason said, on August 24, 2010 9:42 PM:
Thanks a lot for the information. One question though...my page impression shows over 200 on a blog I just started off a day ago. Google Analytics shows 0 visitors. Are those impressions caused by me? sujata said, on September 5, 2010 8:28 AM:
Respected sir i have my own blog adword and adsense account i have money in adword account but still not getting clicks and impression also why?please suggest me Mike Turner said, on September 8, 2010 9:01 AM:
I have just added ad sense to my website, can i set up adsense on other websites, from the same account? thanks Dave ali said, on September 9, 2010 8:31 AM:
Respected sir i have my own blog adword and adsense account i have money in adword account but still not getting clicks and impression also why?please suggest me bushra said, on September 18, 2010 6:44 AM:
Thanks a lot for the information. One question though...my page impression shows over 200 on a blog I just started off a day ago. Google Analytics shows 0 visitors. Are those impressions caused by me? Knutselen dierendag said, on September 24, 2010 3:30 AM:
Thanks for explaining what a page impression is. drdorene said, on November 4, 2010 10:47 AM:
Dave, I started blogging seriously in September, and so far, growing day by day. Your responses to the questions posed have been rather enlightening. Thanks so much. I hope that everyone who comes to this site supports you. Andrea said, on December 1, 2010 2:20 PM:
Hello, very nice posts, tks. I have a question though. I was checking my stats and adsense over a period of time and I noticed that a certain page received 90 visits, but in the same period, the adsense page impression for the same page was only one. How does it make sense? Tom said, on December 11, 2010 2:35 AM:
Hey, if i had a ad box like the second one down on this page. does 1000 views of my site but absolutly no ad clicking. do i still get paid. i hear different answers all over Dave Taylor said, on December 11, 2010 8:11 AM:
Andrea, ad impressions reflect when Google can actually push out an AdSense ad onto the page, not when the page is requested by someone on the net. For example, let's say you got a lot of traffic from Eastern Europe, but all the matching ads on AdSense were geographically limited to USA only. Then they would put out public service ads (PSA's as we call them) and you could see 90 page impressions, but only one ad impression. Tom, there's no ambiguity here: AdSense is a pay-per-click (PPC) ad network. If people don't click on your ads, you don't make any money. google adsense doesn't work said, on December 12, 2010 10:48 AM:
My site has had around 5300 page views since July but only 5 clicks. Is 0.1% a good CTR? Dave Taylor said, on December 12, 2010 8:58 PM:
It might be a bit harsh to say Google AdSense doesn't work, y'know. Perhaps a more accurate statement would be "it doesn't work for my site, as far as I can tell". There are a number of factors that can influence that, too, including where traffic comes from (non-US traffic can have less paid ads displayed), what kind of ad unit you have, where you have it shown on the page, and even the topic you're writing about. Just sayin. :-) Kamran Aziz said, on December 20, 2010 4:11 AM:
page impressions depends upon the visitors coming on your website.. finau said, on December 29, 2010 8:31 PM:
I have 2 websites and more than 50 blogger blogs and I have more than 7000 thousands everyday for my google AdSense and it seem samura said, on February 17, 2011 2:54 AM:
hello dave have an Italian girl who just use google adsense, but I'll tell you wonder what is to be blessed ctr percent ... Who says low high Oo who might know something more? now my ctr is around 30-40% but since the policy goole adsense is hard to understand I wish someone would solve this mystery ... ctr high or low? in order to avoid closing the account because Google also does not admit mistakes, to err is human, but unfortunately obvious persevere is diabolical .. but if you explain perhaps would also avoid the mistake! thanks for reply:) Faizi said, on February 20, 2011 8:01 AM:
Some say that page impression money is also added in our accounts. Tell me what policy google has about page impression money. kaven said, on February 20, 2011 8:06 AM:
Good article. I was very suspicious about page impressions running on my adsense account. Now my concept is cleared. Thankyou for your article. keep up the good work. Onua's Blog said, on February 22, 2011 8:07 PM:
Thanks for this info. I am a new blogger needed to know this stuff. Thanks Dan said, on March 22, 2011 1:06 PM:
Hi i was just wondering, does a impression from one computer count again if say i went and used mcdonnalds wifi and went on again. Also if i visited 2 seperate pages for the same site or site owner would it count as 2 or 1? Ann said, on March 31, 2011 11:28 AM:
Hi Dave, Why are all of my ads going under web site page? Rather then in the web site page center middle like I have asked. Then even at the bottom the ads are at the right of the page. Hope you can help! Thank You. G. A. said, on April 14, 2011 1:56 AM:
Dave plz help me http://genuineapps.blogspot.com/ is my blog i hv >250 page impression and 2 or 3 clicks i can earn only 0.03$ to 0.2$ but i never got >>0.15$ per click why ??? how to increase clicks ???? Help me Dave Taylor said, on April 18, 2011 11:34 AM:
The value per click is definitely a function of the topic area, "GA", so if you want to have your clicks be more valuable, then you really need to write about different things. In terms of increasing clicks, that's often a design issue, and I have a ton of articles on my site (search for "adsense" here) about how to maximize your placement and results. Good luck! Labrini said, on June 13, 2011 12:30 PM:
Hey everyone..I made a blogspot yesterday at night and i have adsense on my site..I got 35 page impressions,6 clicks,ctr 17.14%,eCPM 11.46 and earnings 0.40..So i really dont know if thats good as a start or not..And also I heard that there's something like a formula to calculate your earnings and that its not the number that it says under earnings..Id really like someone to clear things up in my mind!Thanks in regard! Maurice said, on July 8, 2011 9:11 PM:
Dude, Labrini you're lucky. I just started as well, 76 impressions 22 of which are probably me. No clicks, no CTR. :( I guess it'll come in time. I'm busting my hump, lol. How's your blog doing now? Tom said, on July 15, 2011 8:18 PM:
Hi Dave, Would you happen to know why clicks on my site are not reflected in my adsense account? I have been tracking my site and people do click on the ads but they were not reflected. Not sure why. Thanks for your clarification. Dave Taylor said, on July 16, 2011 12:07 AM:
Um, Tom, how are you tracking what ads people are clicking on? syed ahmed said, on July 28, 2011 6:40 PM:
Good and informative saira said, on October 20, 2011 5:34 AM:
Nice post .. thanks :) simonlebon said, on November 24, 2011 6:27 AM:
Please review my blog. What wrong in my blog? Thanks salkis said, on November 27, 2011 9:55 PM:
thanks for the post, I really want to know how to boost my impression rate. I only make about 50 cents a day with my blogs(3) and I want to make a living at this, please help mehedi said, on December 12, 2011 10:00 AM:
can any one help...how many adds unit can i post in one page... Dave Taylor said, on December 12, 2011 10:04 AM:
According to the Google AdSense rules, you can only have a max of three ad units on a page, Mehedi. indie said, on December 24, 2011 12:10 PM:
Hy! Dave Taylor said, on December 27, 2011 8:38 AM:
Indie, how would the AdSense system *know about* your old traffic to verify it? :-) When you throw the switch and include AdSense on your site, that's when it starts to track what's going on in terms of its fraud detection, etc. APNA JAHANIAN said, on February 22, 2012 1:11 PM:
I want to change my payee name, adsense ask me to provide 1st day page impression, can you please help me that "how to find first page impression for adsense"? Barry Bonds said, on March 1, 2012 10:18 PM:
I cant wait to learn more by you. This is really a fantastic blog. Keep up the good work, Dave. Alpesh Patel said, on March 2, 2012 1:00 AM:
Hi dave, I am working on a site which is a discussion forum which will be concentrated on electronics and communication subject discussions only ....... As per my marketing team i am expecting more than 500 impressions per day so suggest me when i should apply for google adsense and ya i had read that we will also paid for per 1000 impressions so what is its max n min limit of earning for per 1000views????? Manny Park said, on March 2, 2012 3:27 AM:
Useful information shared... Thank you giving us nice info, it's a fantastic walk-through. I fully grasp this post. Bill Walnut said, on March 2, 2012 4:01 AM:
Excellent info here! Carry on the nice work. I enjoy the sentiments being expressed. k. said, on March 13, 2012 1:06 PM:
HI, Dave. Glad I found this pg! I need to clarify something: I'm getting "adsense ads viewed" and "adsense page impressions," but no $. I mean, I have made a teeny bit of $ (like 10 cents in a year) and I don't have ads on all pages, but not enough. What are the rules? For instance, here is a portion of my report w/the pg. names taken off:
$0.00 0 0.00% $0.00 2 1 $0.00 0 0.00% $0.00 2 1 What gives? Thanks! Eric said, on March 22, 2012 6:40 AM:
Hey Dave, good info as usual. If I search google for my site with the keyword "eacology" at http://www.eacology.com Does an "impression" mean that someone saw my link in the list of google search options? Or that they clicked on the link and looked at my page? And subsequently, would a click mean they clicked on an Ad, or just clicked on the link in the Google search results? Thanks a million. Jonathan Sayles said, on May 1, 2012 2:46 AM:
It always amazes me when someone posts a comment saying something like "I made a blog last night and I`ve earned blah blah. Is that good or bad?" People, the internet is about long term. My website is over 7 years old and while it isn`t a blog or a full time job my adsense impressions and clicks are consistent. Think of the internet as your pension plan! Randmate said, on May 4, 2012 12:08 AM:
hi mate, there is a doubt....!!!! while connecting a blogger with google plus, whether my google adsense revenue will be affected???? Scott said, on May 8, 2012 7:05 AM:
Thanks for the info's. Gene Appleson said, on May 10, 2012 4:29 AM:
Thank you really helpful post Jowilyn Rose Corpin said, on May 29, 2012 12:14 AM:
I am absolutely amazed at how terrific the stuff is on this site. I have saved this webpage and I truly intend on visiting the site in the upcoming days. Keep up the excellent work!
I do have a comment, now that you mention it!Check This Out Too... |
Recent Entries
Look for Answers
Recommended
All Our Categories
Apple iPad Help
Articles and Reviews Auctions and Online Shopping Blogs and Blogging Building Web Site Traffic Business and Management Computer and Internet Basics d) None of the Above Facebook Help Google Gmail Help Google Plus Help HTML, JavaScript and Web Site Programming Industry News and Trade Shows iPhone and Cell Phone Help iPod, Sony PSP and MP3 Player Help Kindle Fire Help Mac OS X Help Pay Per Click (PPC) Advertising Pinterest Help Search Engine Optimization (SEO) Shell Script Programming Tech Support Video Help The Writing Business Twitter, LinkedIn and Social Network Help Unix and Linux Help Video Game Tips and Help Windows PC Help Find Me on Google+ ADT on G+ |
Good article Dave! I just added adsense and looked at my page CTR. If anyone knows, on average what is a good long term page CTR?