What's a Google AdSense "Page Impression"?

Good article Dave! I just added adsense and looked at my page CTR. If anyone knows, on average what is a good long term page CTR?

Hi Dave,
Ok I am fairly new with adsense.I do have an account and its running ok.my question is…If I have few pages in my site which are almost identical ( I have a good reason for having those, but lets not go there).obviously I have Google ad sense code only one of those. Now can I show other ads like say Yahoo on pages which are same where ad sense running?
I hope I am clear enough what I am trying to ask.
By the way...you are the greatest

Thanks. That clears up a lot about page impressions.

Dave help me check my site and advise me about marketing in blogs,google adsense,and General ranking
awaiting and thanks alot
chris from kenya

So is it better to show just one adsense in a page or more than one adsense? Thank you.

i have my web site i am working at still 5 months last 2 months i have lots of traffic and i have total 27500 page impressions but my Ecpm is not good its 0.45 and i am earned 129 dollers with 3000 clicks so i am very upset that how can i make good money and good ecpm

H1! Please sugest how can i improve my ads click.i have good keyword ranking in Search engines. total Impressions 850 but only 30 click.

Salman, your eCPM is basically a measure of how valuable your keywords are so if you're seeing < $1 eCPM it suggests to me that you should be focusing on a different topic area if your goal is to make more money.

Triloki, your effective click-thru rate (CTR) from your figures is 0.03 or 3% which isn't bad, actually. You can increase that by trying different ad placements or sizes, but i would suggest that you now need to focus on driving more quality traffic to your site: imagine if you have 850/day instead of per month, for example.

thanxxxx

hey Dave....
I have subscribed for adsense in my blog,

http://fungusoffline.blogspot.com

I have a query about page impressions....

Does the page impressions count changes per day????
how does it change??
earlier in my blog it was 22 but when i did a little postioning it dropped to 18 next day

Hi,

Please view my blog. I want to display google adds releted to the words in my blog. But its displaying just stupid once. Can you please guide me that how to display relevant adds and also if there was no add available then the add unit change in any color.

Thanks & Regards,

Aha! Finally. I've understood these terminologies that are almost rocket science to me.

Hi there,

I'm still confused about something. I was wondering if you could help? In the report area of Ad Sense, under Page impressions it shows a number. Does that number include the fake impressions that are caused by me clicking on my page to check the look and design of my page? Or is that number the amount of views my page got exclusively, from other people?

Thanks so very much!

hi i want to ask, i m new on adsene, my relatives visited my site and also they clicked on google add but in my account page impressions 5 and clicks showing me 0. Why ????? y clicks r still 0 ?

can someone tell me ? pl.....

Hey! Dave
I'm new to google adsense my website is a social networking. My page views of a single day is about 10000, but my google adsense impression shows only 4000-5000 impressions.
Could you tell me why?

very informative.

Nishant, please see this:

http://www.askdavetaylor.com/google_adsense_page_impressions_equal_page_views.html

I think it'll address your question. :-)

Very straight to the point. Google adsense reflects the page impressions according to its own accuracy. There are tools that will show you their own "accuracy" results but you have to remember that they are different from each other. Google has its own way of detecting how many impressions you have in a day.

Is it normal to have about 10% of my traffic make a AdSense page impression? I have about 10 times the amount of traffic to my website than what shows up in my AdSense page impressions.

Dave, sounds like Google just can't fill ad inventory for most of your traffic. Do you get lots of visitors from overseas? Are you in a topic area that doesn't have many advertisers?

Dave, what do you consider to be a 'good' realistic CTR to aim for with Adsense?

Paul, that's sooooo context dependent that it's very hard to say. I would suggest that if you are finding good, well watched ads on your pages, then you should expect to see at least a 1% CTR if the ad block is well positioned. I see higher CTR and have heard that the average CTR across the AdSense network is approximately 2%, but I can't confirm that.

I would suggest you experiment with ad block placement and colors, etc, to maximize your results with these advertisements.

I have lots of articles about AdSense here on the site too. Try this link:

http://www.askdavetaylor.com/cat_pay_per_click_ppc.html

Hope that's helpful!

Hi Dave,
No question--just a big thank you for the obviously large amount of time you put in answering folks questions. I found the answer to things that had been puzzling me just by reading your answers to others. You make Adsense almost intelligible to us novices.
Best regards,
Dr. Bill Brown
Xiamen University (China; I like chai too!).

Hi Mr.Dave... i'm vijay 4rm india, i'm new to adsense and blogs i have created one blog on Animation,(http://animation-anima.blogspot.com)i wanna keep free tutorials on animation maya,adobe flash photoshop,3ds max etc... which sites r best to keep hyperlinks in my blog. I wanna make my BLOG popular plz tell me some SEO tips.One week back only i created my blog and the Total Earnings r 12$ only.Per click i'm earning few cents only.Plz tell tips to gain more.
Thanking You,
Vijju.....

Thank you for this wonderful post. Do you have any suggestion on how to increase google adsense on my site www.surforeo.com. for example placemnt of add themes etc.

THX DUDE

Dave, My page impressoins severely disagree with the number visits that Google analytics says I have. The number of visits (and pageviews) is consistent with Anatlytics, but the page impressions are up and down, giving me the sense that it is AdSense (and not Analytics) that is in error. When my impressions are down, so is my revene...even though my # of vists and page views are still up. What gives?

Hi Dave! I really like your site and I love reading your tech guidelines. Anyway, I just wanna ask. How can I get more traffic for my site? I badly need more visitors. Thank you!

I've been looking around at what people are saying about AJAX and adsense. Apparently they aren't quite getting along yet.. for obvious reasons. Some are taking the approach of placing ads into iframes and refreshing through js function. anyways.. might be in the wrong thread.. but i'm kind of not sure about something.

if i've got a page with minimal static content.. and a div that fills by ajax.. and my ads in turn are not being refreshed throughout the clients visit.. wouldnt this take an affect on my impressions and ctr? like dramatically decrease impressions.. and if ads are being used correctly, increase ctr? and if this is the case.. would google have a problem there?

i have blog online news i want to know how i prmot my blog

i wonder y my ads dont display in my blog when i view from mobile

I got all my adsense inplaced but my click is very low.How am I going to market my site? anyway a big thankyou on your explanations to others and it really help me

Hi Dave, please how does page eCPM affect my earnings?
My website www.seyeonline.blogspot.com has not been giving me any earnings.

Please note that the channel data in your report below may overlap if ads are tracked by multiple channels. Only your aggregate reports will be used to calculate payments.its shows on my account wht is the matter can anybody help

Thanks all for make thing clearer to me

i always use ur blog for query resolution but never coment.....but seriously u r always helpfu....

i don't know how to do impression plz help

3% is good CTR??? NOWAY!! I have figured out how to make mine 40 to 50% every single time. For me, 15% is bad. 3% means that you don't know what you're doing in my opinion. I'm listing some adsense data from one of my websites last month -

channel00 17,646 2,015 11.42% $46.17 $814.71
channel01 2,428 1,162 47.86% $145.72 $353.80
Channel02 1,048 368 35.11% $294.46 $308.59
channel03 456 315 69.08% $304.51 $138.86
channel04 598 223 37.29% $208.76 $124.84
channel05 514 239 46.50% $235.76 $121.18
channel06 359 45 12.53% $205.37 $73.73
channel07 421 202 47.98% $166.79 $70.22
channel08 339 107 31.56% $174.09 $59.02
channel09 157 60 38.22% $192.13 $30.16
channel10 89 24 26.97% $112.31 $10.00
channel11 47 17 36.17% $141.87 $6.67
channel12 39 15 38.46% $162.58 $6.34

really thanks, i got some informative tips about google adsense.

Thanks Dave, that cleared up a lot of questions for me. I get a lot of page impressions with no CTR. I'd like to improve this, but I get stuck easily on how, so there it is.

Thank you! Very helpfull info.

Hi Dave, good thread. Is there a way to turn OFF adsense so that impressions are not counted when I visit the page... i.e. tell adsense to ignore my site impressions?
Shaun

Two questions please!
Can Google Blogger automatically notify my "followers" by email when I submit a new post?
and
Can I personally sell ad space on my blog to local companies? How?
Thank you so much!
Shelly Watkins

hi i must know if i got this right. does 3 impressions count as: i have 3 links in my ad box and one person viewed my page. OR. I have three ad boxes and one person view my page.
Please let me know asap

I have just started using google adsense, and my site is really new. The stats show 144 page impressions, but the earnings indicate 0. What page view rate do I have to reach to start earning money?

Shelly, you can't sell ad space other than encouraging them to go through AdWords and explicitly target your site. Even then, though, Google will take it's slice of the revenue.

Tom, an "impression" is a "viewing of an ad unit", so if you have three ad units on your page, yes, that one visitor can produce three ad impressions.

Tim, you don't earn money by displaying AdSense ads, you earn money by your readers clicking on the advertisements. Note that you can't encourage people to do so with things like "please click on our ads to help support the site": that's a violation of the AdSense terms of service. Good luck!

Thank you sharing to us

Thanks Dave for your explanation.

Your CTR also has a great deal to do with the economy and the popularity of the topic of your website. For example: When fuel oil prices were $4.00/gal two years ago the CTR on my alternative heating site was around 10%. Now, with fuel prices moderating and the subsequent lessening of interest in alternative fuels, the CTR tapered off to around 7%.

When the economy rebounds, so will oil prices and the CTR. In the meantime all you can do is keep plugging away and keep looking for new opportunities.

As far as Adsense ad placement goes, the large rectangle in upper left hand corner of the content still generates the most income.

thanks nice explanation :) thumbs up

can you use adsence if you live in england?

It has been two years almost but my earnings have not crossed $10. I dont know what mistake I am doing...I see daily that my page impression is sometimes 20 sometimes, 16 sometimes 3 or 4...never above 30...

Could you please suggest me how to increase impressions and eventually the earnings...

Thanks

Hello,

Thank you so much for explaining what a page impression is. :) Now I understand.

Thanks for the post to know the terminology,can you have a post on how effective ad-sense code can be kept in blogs(i mean in terms of getting high clicks)

Thanks a lot for the information. One question though...my page impression shows over 200 on a blog I just started off a day ago. Google Analytics shows 0 visitors. Are those impressions caused by me?

Respected sir i have my own blog adword and adsense account i have money in adword account but still not getting clicks and impression also why?please suggest me

I have just added ad sense to my website, can i set up adsense on other websites, from the same account? thanks Dave

Respected sir i have my own blog adword and adsense account i have money in adword account but still not getting clicks and impression also why?please suggest me

Thanks a lot for the information. One question though...my page impression shows over 200 on a blog I just started off a day ago. Google Analytics shows 0 visitors. Are those impressions caused by me?

Thanks for explaining what a page impression is.

Dave, I started blogging seriously in September, and so far, growing day by day. Your responses to the questions posed have been rather enlightening. Thanks so much. I hope that everyone who comes to this site supports you.

Hello, very nice posts, tks.

I have a question though. I was checking my stats and adsense over a period of time and I noticed that a certain page received 90 visits, but in the same period, the adsense page impression for the same page was only one. How does it make sense?
Tnanks

Hey, if i had a ad box like the second one down on this page. does 1000 views of my site but absolutly no ad clicking. do i still get paid. i hear different answers all over

Andrea, ad impressions reflect when Google can actually push out an AdSense ad onto the page, not when the page is requested by someone on the net. For example, let's say you got a lot of traffic from Eastern Europe, but all the matching ads on AdSense were geographically limited to USA only. Then they would put out public service ads (PSA's as we call them) and you could see 90 page impressions, but only one ad impression.

Tom, there's no ambiguity here: AdSense is a pay-per-click (PPC) ad network. If people don't click on your ads, you don't make any money.

My site has had around 5300 page views since July but only 5 clicks. Is 0.1% a good CTR?

It might be a bit harsh to say Google AdSense doesn't work, y'know. Perhaps a more accurate statement would be "it doesn't work for my site, as far as I can tell". There are a number of factors that can influence that, too, including where traffic comes from (non-US traffic can have less paid ads displayed), what kind of ad unit you have, where you have it shown on the page, and even the topic you're writing about. Just sayin. :-)

page impressions depends upon the visitors coming on your website..

I have 2 websites and more than 50 blogger blogs and I have more than 7000 thousands everyday for my google AdSense and it seem
I do have heaps of traffic but not enough money made. Please help me my other site xbox360helponlinedotcom I have for few years.
Keep up the good work
Thank You

hello dave have an Italian girl who just use google adsense, but I'll tell you wonder what is to be blessed ctr percent ... Who says low high Oo who might know something more? now my ctr is around 30-40% but since the policy goole adsense is hard to understand I wish someone would solve this mystery ... ctr high or low? in order to avoid closing the account because Google also does not admit mistakes, to err is human, but unfortunately obvious persevere is diabolical .. but if you explain perhaps would also avoid the mistake! thanks for reply:)

Some say that page impression money is also added in our accounts. Tell me what policy google has about page impression money.

Good article. I was very suspicious about page impressions running on my adsense account. Now my concept is cleared. Thankyou for your article. keep up the good work.

Thanks for this info. I am a new blogger needed to know this stuff. Thanks

Hi i was just wondering, does a impression from one computer count again if say i went and used mcdonnalds wifi and went on again. Also if i visited 2 seperate pages for the same site or site owner would it count as 2 or 1?

Hi Dave, Why are all of my ads going under web site page? Rather then in the web site page center middle like I have asked. Then even at the bottom the ads are at the right of the page. Hope you can help!

Thank You.

Dave plz help me http://genuineapps.blogspot.com/ is my blog i hv >250 page impression and 2 or 3 clicks i can earn only 0.03$ to 0.2$ but i never got >>0.15$ per click why ??? how to increase clicks ???? Help me

The value per click is definitely a function of the topic area, "GA", so if you want to have your clicks be more valuable, then you really need to write about different things. In terms of increasing clicks, that's often a design issue, and I have a ton of articles on my site (search for "adsense" here) about how to maximize your placement and results. Good luck!

Hey everyone..I made a blogspot yesterday at night and i have adsense on my site..I got 35 page impressions,6 clicks,ctr 17.14%,eCPM 11.46 and earnings 0.40..So i really dont know if thats good as a start or not..And also I heard that there's something like a formula to calculate your earnings and that its not the number that it says under earnings..Id really like someone to clear things up in my mind!Thanks in regard!

Dude, Labrini you're lucky. I just started as well, 76 impressions 22 of which are probably me. No clicks, no CTR. :( I guess it'll come in time. I'm busting my hump, lol. How's your blog doing now?

Hi Dave,

Would you happen to know why clicks on my site are not reflected in my adsense account? I have been tracking my site and people do click on the ads but they were not reflected. Not sure why.

Thanks for your clarification.

Um, Tom, how are you tracking what ads people are clicking on?

Good and informative

Nice post .. thanks :)

Please review my blog. What wrong in my blog? Thanks

thanks for the post, I really want to know how to boost my impression rate. I only make about 50 cents a day with my blogs(3) and I want to make a living at this, please help

can any one help...how many adds unit can i post in one page...

According to the Google AdSense rules, you can only have a max of three ad units on a page, Mehedi.

Hy!
Do you know that AdSense verify all your traffic?
Let's say I have a blog from April and I will activate AdSense tomorrow.Does AdSense verify my past traffic before I have activate AdSense?
Thanks !

Indie, how would the AdSense system *know about* your old traffic to verify it? :-) When you throw the switch and include AdSense on your site, that's when it starts to track what's going on in terms of its fraud detection, etc.