What's a "blog and ping" program?
Dave, I've been hearing in the search engine optimization community about programs called "blog and ping" utilities. Supposedly, they are a real boon to getting top search engine ranking. What are they, how do they work, and what's your opinion of whether they're worth using?
I too have been seeing this discussion about these B&P utilities and I have to say that I don't like them. Here's why...
Weblogs are designed to allow you to easily add material to your Web site quickly and as frequently as you'd like. If you have a website about wedding favors, say, then you might write blog entries about weddings, receptions, dresses, rings, etc etc., to drum up interest in your particular niche of wedding favors. Search engine-wise, these blog entries help you be more easily found for people searching on these related topics too, and if I Google "wedding receptions" and one of the top few matches happens to be an article from your weblog, well, then I'll visit your site, read your article, and, gosh, you sell wedding favors? Let me check it out while I'm on your site.
Behind the scenes, weblogs have their own search engines and "aggregators" too, search engines that operate on a "push" model: your blog notifies these engines (technorati, my.yahoo.com, etc) by sending out what's become called a "ping". The more you write, the more pings you send and the more your material is available to Web folk.
This has some great upsides in that the dissemination of blog information is remarkably fast. My best story: I wrote a blog entry about "Meetup.com" (read it here) and its switch from free to paid event organization, and *90 minutes later* the President of Meetup.com was on my weblog, adding his response to my article.
Put the speed of dissemination, the power and reach of blogs and the ease of spoofing a blogging system by generating pings together, and you have a "blog and ping" program, a program that produces automated content (data from RSS feeds, extractions from a database or similar) on a very regular basis, pinging all these different sites each time something is added, and ultimately polluting the blogosphere and the Web with irrelevant and uninteresting material.
That's my take, at least, on how this all works.
Fair disclosure: I'm working on a 'how to blog' teleseminar series, I just wrapped up a book "Growing Your Business with Google" (it'll live at findability.info when it's published) and I run the Blog Smart! series of business blogging workshops, among other things. I also have four weblogs I maintain, on business, tech support, parenting, and personal finances.
Personally, I think the power and value of blogs are all about creating valuable content. It's not about tricks, sneaky page structures, or any of that other "black hat seo" stuff.
You'll have to make up your own mind, but that's my current thinking on this topic.
More Useful Blogs and Blogging Articles:
✔ Get my shopping cart plugin to work with WordPress?
We've put in a shopping cart for a client that's not working, and we need some help! The cart is currently using the...✔ Embed an audio player on a blog or web page?
I have some mp3 audio files I've recorded and would like to have people who visit my site be able to listen to...✔ Can I write a guest review for AskDaveTaylor.com?
Hi Dave. I'm a big fan of your site and love that you're doing so many reviews now. I've noticed, however, that there...✔ Change author on WordPress blog post?
I have two accounts set up for my WordPress blog and I'd like to be able to have all my posts from a...✔ How do I restructure my Wordpress blog without losing SEO?
I have a wordpress blog that was using categories in the url structure like this: /category_name/post_name/ Then I had read somewhere that if...
Let's stay in touch!
Sign up for my weekly AskDaveTaylor Newsletter and you'll receive even more tech and gadget help right to your inbox, along with exclusive news and industry updates. It's good stuff. I promise!
I do have a comment, now that you mention it!
Check This Out Too...
Look for Answers
All Our Categories
Apple iPad Help
Articles and Reviews
Auctions and Online Shopping
Blogs and Blogging
Building Web Site Traffic
Business and Management
Computer and Internet Basics
d) None of the Above
Google Gmail Help
Google Plus Help
Industry News and Trade Shows
iPhone and Cell Phone Help
iPod, Sony PSP and MP3 Player Help
Kindle Fire Help
Mac OS X Help
Pay Per Click (PPC) Advertising
Search Engine Optimization (SEO)
Shell Script Programming
Tech Support Video Help
The Writing Business
Twitter, LinkedIn and Social Network Help
Unix and Linux Help
Video Game Tips and Help
Windows PC Help
Find Me on Google+
ADT on G+