What searches on my blog site produce zero results?
I've been diligently working on my blog for a year or so now and am getting some decent traffic but I'm still curious about where I can expand and grow with an interest in better serving my reader base and gaining even more traffic. One thing that's caught my attention is the search on my site. Specifically, I realize that there's no way to know what searches people enter on Google that should lead them to my site, but what about when the search is actually on my site? And more importantly, what searches could they be doing that produce zero results? Is it even possible to figure out empty search results on my blog?
Sounds like you've been thinking about this and working your blog, which is great. There are all too many people who start a blog with the very best of intentions, just to find out that it's a marathon, not a sprint: a half-dozen blog posts isn't the path to success, it's the dozens - or more - over the course of months that start to produce results for you in terms of both traffic and potential customers.
There's also a great difference between a blog that's just starting out and one that has an established body of articles, just as there's a difference between a magazine and an archive of years of publication: once there's a lot of material available, people will start searching within the site to find specific information or entries, often just guessing that you'll have covered a specific topic.
At a minimum, you definitely want to have a search engine on your blog, and most of the modern blogging tools offer just such a thing, whether it's the built-in search in Wordpress or a third party plug-in. They're good for what they're worth, but if you're used to tools like Google, it's a bit of a drag that misspellings and anything that's not "close" fails to match. That's pretty darn hard to solve, but even the question of what searches are people entering and how you keep track can be darn tricky when you probably don't want "monitor the blog" as a major element of your job description.
That's why I'm a fan of Lijit and use its search engine system on this blog. Their technology has two components, however, and most users like that it lets you set up a search space that's not just your blog, but any other sources you like, including your YouTube videos, Tweets, and even your friends' blogs. Nice if you're part of a group blogging about the same thing, for sure!
What I particularly appreciate, however, is that Lijit is tracking and analyzing the on-site searches, and even makes the information hard to miss by emailing a report to me. It's in this report that I can see what you seek: what searches are people doing that don't yield any results at all?
In the report for this site, for example, I see:
I'm not entirely surprised that these searches fail to yield results, as most either have misspellings or are too specific, but it's still critical data to track, allowing you to answer the question of "what should be on my site that isn't?"
There are other paths to solving the problem but I encourage you to check out Lijit as one that certainly works well for us here at AskDaveTaylor.com
More Useful Blogs and Blogging Articles:
✔ Get my shopping cart plugin to work with WordPress?
We've put in a shopping cart for a client that's not working, and we need some help! The cart is currently using the...✔ Embed an audio player on a blog or web page?
I have some mp3 audio files I've recorded and would like to have people who visit my site be able to listen to...✔ Can I write a guest review for AskDaveTaylor.com?
Hi Dave. I'm a big fan of your site and love that you're doing so many reviews now. I've noticed, however, that there...✔ Change author on WordPress blog post?
I have two accounts set up for my WordPress blog and I'd like to be able to have all my posts from a...✔ How do I restructure my Wordpress blog without losing SEO?
I have a wordpress blog that was using categories in the url structure like this: /category_name/post_name/ Then I had read somewhere that if...
Let's stay in touch!
Sign up for my weekly AskDaveTaylor Newsletter and you'll receive even more tech and gadget help right to your inbox, along with exclusive news and industry updates. It's good stuff. I promise!
Check This Out Too...
Look for Answers
All Our Categories
Apple iPad Help
Articles and Reviews
Auctions and Online Shopping
Blogs and Blogging
Building Web Site Traffic
Business and Management
Computer and Internet Basics
d) None of the Above
Google Gmail Help
Google Plus Help
Industry News and Trade Shows
iPhone and Cell Phone Help
iPod, Sony PSP and MP3 Player Help
Kindle Fire Help
Mac OS X Help
Pay Per Click (PPC) Advertising
Search Engine Optimization (SEO)
Shell Script Programming
Tech Support Video Help
The Writing Business
Twitter, LinkedIn and Social Network Help
Unix and Linux Help
Video Game Tips and Help
Windows PC Help
Find Me on Google+
ADT on G+