Industry guru Dave Taylor offers free tech support on a wide variety of technical and business topics, including HTML, Apple iPhone, online advertising, Cascading Style Sheets, Web design, management, Unix, Linux, search engine optimization, online dating, Mac OS X, shell script programming and Microsoft Windows.

Help! What should my job title be?

I just launched a new company with two of my pals and we're already arguing about job titles. I want to be "CEO" but they're saying that makes no sense because we should be peers and our titles should reflect the equality of our positions in the firm. It's kind of a goofy thing to argue about, but we're rather stuck.


Dave's Answer:

Actually, it's not a goofy thing to argue about at all, and I know from personal experience that a startup where everyone involved is a peer and where it's going to be an "egalitarian democracy" really ends up not working in the long run. I know, I did just that with my two partners years ago when I founded The Internet Mall back in the dotcom era, in Silicon Valley.

I strongly believe that the best companies are those where each partner has a clear sense of the strengths and weaknesses of the others, and where there's an agreement about who owns which aspecs of the business. Maybe one person is the technical lead, another does sales and marketing and the third is the day-to-day operations person, for example.

Once you've agreed upon these roles, codify them with specific job titles like "Technical Lead" or "Chief Technology Officer", "VP of Marketing" or "Director of Sales", and "Chief Operations Officer", etc. In my experience, one person does need to have the "boss" hat too, ultimately, whether that's the tech person, the marketing/sales person, or the operations expert. For them, the title might be "President and COO", to capture that relationship.

I'll also say - with the benefit of the proverbial 20:20 hindsight - that if you argue and fight about titles and roles, you have a core problem with your business that you shouldn't ignore lightly. Might be a red flag for the future of the business. Too many chiefs, and all that...

Note that the titles you have on your business cards can be more lighthearted and humorous even given what I'm saying, so if you want to be "Chief Rocket Scientist" or "Grand Poobah" that's fine and can be quite fun. In fact, when I worked at HP's quite serious R&D labs in California, we had badges that identified us as part of "Muppet Labs" (I still have mine!) and even snuck entries for some of the more well-known muppet characters into the HP corporate phone directory. (sorry Bill & Dave!)

There's a credibility piece to this, however. Just as a one-person company where the individual's title is "President and CEO" is a bit daft, it's also the case that if you have a meeting with senior executives at a Fortune 50 company and hand them a card identifying you as "Bottle Washer" it might work against you. What works in some situations can be a bit of a disaster in others.

Fortunately, it's really inexpensive to print up more than one business card so I think it'd be quite reasonable to have the fun/goofy job title card that you distribute at social gatherings and conferences, and another, more serious job title card for important professional meetings.

I hope that helps you three work out your titles and positions. Remember, a title's just a label: if you can't collectively figure out the core job responsibilities and your reporting structure, you've got bigger problems a'brewin' and need to address those sooner, not later.

Good luck.

Oh, and for the record, I have two business cards in my wallet. My serious management consulting business title is "Online Communications Strategist" and my silly card is built around the visual theme of AskDaveTaylor.com but still has a relatively serious title: "Editorial Director".



Help others find this article at Del.icio.us, Digg, Netscape, Reddit, and Stumble Upon    

Subscribe!

Never miss another useful Q&A article again! Subscribe to AskDaveTaylor with Google Reader.

Comments

One thing I would add. Remember, you can go back and revisit this, the titles, roles and responsibilities, etc. So, you are not locking yourselves into titles you can never get rid of. And your titles for tax purposes ("President and Ownner") can be different that what is on your card on your business card or web page. (And, as Dave pointed out, both of those are easy and inexpensive to change.

Posted by: Fred Avolio at December 8, 2008 11:02 AM

One should strive to ensure that all the words are spelled correctly in one's title. It enhances credibility and lessens one's looking like an illiterate ass.

Posted by: PaulM at December 8, 2008 12:12 PM

Now, I'm getting my second set of business cards. Thanks for the tip Dave.

Posted by: Adventurous Wench women tours at December 12, 2008 11:27 AM

When I started my IT business, it was just me and my partner. We weren't arguing over titles, and I agree with Dave that this is a bad sign. Still we settled on an equitable title of "Partner", based more on our legal status than our function. I suggest you go with that, and assume other titles based on your function later on.

Posted by: Sherman Boyd at December 20, 2008 12:38 PM

I have a lot to say, but ...
Starbucks coffee cup I have a lot to say, and questions of my own for that matter, but most of all I'd like to say thank you for all your efforts on this Web site by buying you a chai!

I do have a comment, now that you mention it!











Remember personal info?


Please note that I will never send you any unsolicited commercial email. Ever.

While I'm at it, please note that by submitting a question or comment you're agreeing to my terms of service, which are: you relinquish any subsequent rights of ownership to your material by submitting it on this site.









Uniblue: Free Virus Scan

Follow me on Twitter @DaveTaylor

Search
Find just the answers you seek from among our 2300+ free tech support articles by using our Lijit search engine.


Help!





Subscribe to
Ask Dave Taylor!

Add to Google Reader
Add to My Yahoo!
Subscribe in NewsGator Online

RDF   XML

Free Updates!
Sign up and get free weekly updates and special offers on books, seminars, workshops and more.


Recent Entries
Book Links
© 2002 - 2009 by Dave Taylor. All Rights Reserved.

Note: This web site is for the purpose of disseminating information for educational purposes, free of charge, for the benefit of all visitors. We take great care to provide quality information. However, we do not guarantee, and accept no legal liability whatsoever arising from or connected to, the accuracy, reliability, currency or completeness of any material contained on this web site or on any linked site.

[whiteboard marker tray]
"Ask Dave Taylor®" is a registered trademark of Intuitive Systems, LLC.