What is AdSense Section Targeting?
I've been working on getting my AdSense revenue to improve ever since I started reading your (awesome) book Growing Your Business with Google, and today a pal told me that I needed to immediately implement section targeting. Can you offer some insight?
Your friend is definitely on the ball with this one! I haven't even had a chance to talk about it on my Google book blog (at findability.info) yet, though that'll be remedied in just a few minutes! :-)
More seriously, Google's allowing AdSense participants to help their system identify exactly where the content, the real key material on a given page, is located. The value? This better targets ads, which helps visitors since they see more relevant ads, helps the advertiser because it improves the targeting of their ads, and that, of course, improves things for us participants too, because we should see better click thru rates and higher revenue.
There are two different types of tags you can use, though I surmise that the basic pair will be fine for 99% of users.
Just before the beginning of your main content, the material that you want to have be used as the basis for targeting, add:
<!-- google_ad_section_start -->
then at the end of the passage, add:
<!-- google_ad_section_end -->
Easily done, and doubly so if you're using a template-based system like a weblog, since you can just tweak your templates and rebuild your site, whether it's a dozen pages or a thousand.
If you have sections that you absolutely want Google to ignore, then change the 'start' tag to:
<!-- google_ad_section_start(weight=ignore) -->
That's it. Now, go implement it!
Oh, and remember that you won't see a change in ad targeting until the Googlebot next visits your site...
More Useful Pay Per Click (PPC) Advertising Articles:
✔ How much money should I be making with AdSense?
Hey Dave, I get ~130.000 views per month and for 30 days of using AdSense I earned $60, is it a lot or...✔ Add Po.st Social Media (Facebook, Google Plus) widgets to your blog?
I really like the set of social media buttons you have on the pages of your AskDaveTaylor site, Dave. What are they, and...✔ How is CPM calculated on Google AdWords YouTube Video?
Have you bought Google AdWords Video [actually it's called "YouTube Promoted Videos" -dt] before? I'm confused about whether the CPM bid for 1000...✔ How do I connect my Google AdSense and Analytics accounts?
I'd like to connect up my Google AdSense account and my Google Analytics stats account. I understand that if you do this, you...✔ Why doesn't AdSense earn me any money?
I subscribe to any Google Adsense earnings but zero in the day, I do not know why: I hope you can advise me...
Let's stay in touch!
Sign up for my weekly AskDaveTaylor Newsletter and you'll receive even more tech and gadget help right to your inbox, along with exclusive news and industry updates. It's good stuff. I promise!
I do have a comment, now that you mention it!
Check This Out Too...
Look for Answers
All Our Categories
Apple iPad Help
Articles and Reviews
Auctions and Online Shopping
Blogs and Blogging
Building Web Site Traffic
Business and Management
Computer and Internet Basics
d) None of the Above
Google Gmail Help
Google Plus Help
Industry News and Trade Shows
iPhone and Cell Phone Help
iPod, Sony PSP and MP3 Player Help
Kindle Fire Help
Mac OS X Help
Pay Per Click (PPC) Advertising
Search Engine Optimization (SEO)
Shell Script Programming
Tech Support Video Help
The Writing Business
Twitter, LinkedIn and Social Network Help
Unix and Linux Help
Video Game Tips and Help
Windows PC Help
Find Me on Google+
ADT on G+