Dave, I’m interested in weblogs and RSS, but only with regard to how they can be harnessed to create active information workspaces for my clients, which in turn helps reduce support burdens. Can they do that? I also have virtual colleagues: how does a Weblog help with that communications challenge?
My clients aren’t generally taking the time to crawl through weblogs, and I still just don’t see the value of Weblogs unless you’re an individual consultant or author trying to establish area expertise leadership, or you just enjoy writing and sharing while possibly creating an affiliate click-through income stream.
What are your thoughts?
You might be thinking of these technologies in too myopic
a form, I suspect. Instead of thinking “online diary” and “CNN headlines”, think
of “sophisticated content management system” and “mechanism for keeping
track of thousands of different information sources in a single place”.
For example, I have been talking with a client about having a private
weblog area where each of their customers gets their own “category” in the weblog, and
that within that category, each project or project phase is its own base
article. Said customer and client can then have an interactive dialog that’s
archived and searchable right there in the (password protected) weblog, and
both client and customer can also use an RSS reader to instantly know when a
new comment has been added in any of the discussion areas.
For your interest in virtual companies serving clients, wouldn’t it be nice
for your virtual colleague and client to interact within an environment that
you can also track and that archives more gracefully than email? You could
head off any potential problems early and everyone on the team could be more
aware of overall progress and attain greater levels of synergy.
My clients aren’t generally taking the time to crawl through weblogs…
Then you haven’t visited any well-organized weblogs. A weblog is like any
other tool, in that it requires some self-discipline and organization to
make it truly useful, but once it’s all set up, it’s a breeze to explore and
identify desired materials. Plus teaching them how to get to a specific
page once then bookmark it isn’t too challenging.
… unless you’re an individual consultant or author trying to establish area
expertise leadership, or you just enjoy writing and sharing while possibly
creating an affiliate click-through income stream.
Actually, I would suggest that establishing area expertise is
something that I suggest every single entrepreneur should be quite interested
in learning more about. That’s the long-term career-building side of things.