The Future of Online Advertising

If you were lucky enough to be with me here at Gnomedex in Lake Tahoe, California, then you already know that Paypal's Dave McClure moderated a panel entitled "The Future of Online Advertising".

Dave's Answer:

Panelists included Jeff Barr of Syndic8 (a favorite site of mine), Henry Copeland of BlogAds (which I've written about in my article BlogAds: An Advertising Network Specifically for Weblogs), Bill Flitter of Pheedo.com, Mark Pincus of Tribe.net and Gokul Rajaram of Google's Adsense team (which I've written about quite extensively on this site, including Partner with Google and Make Money).

Dave shared a list of links to different Web sites that offer a good starting point for learning more about the future of online advertising and was kind enough to share them with me for this weblog.

With that introduction, here's the list:

flash/graphics

www.pointroll.com www.macromedia.com www.enliven.com www.bluestreak.com www.eyeblaster.com

email marketing

www.emaillabs.com www.topica.com www.constantcontact.com

affiliate advertising

associates.amazon.com | www.amazon.com/webservices www.google.com/adsense affiliates.ebay.com | developer.ebay.com

organic/paid search, shopping search, metrics

www.searchenginewatch.com www.google.com/adsense www.overture.com www.findwhat.com www.froogle.com www.shopping.com www.clicktracks.com www.webposition.com www.atlasonepoint.com

blogs & RSS

www.blogads.com www.pheedo.com www.feedster.com www.technorati.com

identity / behavioral targeting

www.typekey.com www.dynamiclogic.com www.revenuescience.com www.tacoda.com www.dotomi.com

other sites of interest

www.wilsonweb.com www.webmasterworld.com www.free-web-money.com

If you have additional sites that you think are good starting points for people learning about monetizing the Web site, Web pages, weblogs, whatever, please do post them as responses to this thread.

Related Pay Per Click (PPC) Advertising articles:

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Categorized: Blogs and Blogging , Pay Per Click (PPC) Advertising (Article 3745, Written by Dave Taylor)
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Reader Comments To Date: 2

Yvonne said, on November 20, 2005 3:07 PM:

Hello Dave,

Taking your advise and trying to set up an affliate program. I have a landscape design software I sell on-line. I have a few takers already but I'm stuck as to how to do the behind the scene stuff, and I'm also looking for a could contract.

Where do I start?

You and I have chatted before about your Google book.

Dave Taylor said, on November 21, 2005 4:30 AM:

Hi Yvonne. I would say that the best way to start with an affiliate program is to considering signing up with someone like Commission Junction (www.cj.com) as they are the market leader in this space. Alternatively, join me at the Affiliate Summit 2006 in Las Vegas and you'll be able to talk with lots of different affiliate solution providers from throughout the industry. See http://www.affiliatesummit.com/

I do have a lot to say, and questions of my own for that matter, but first I'd like to say thank you, Dave, for all your helpful information by buying you a cup of coffee!

I do have a comment, now that you mention it!