I'm writing an instructional book (almost done) and I would like it to be "for dummies". My question is about using the "for dummies" thing in my book title (and also this geek on every "for dummies book...) Can I just do it or do I need to ask permission from someone or pay someone? I understand that you went through this process and I would like to hear what you have to say about it. I really appreciate your response.

I am looking to start my own business. I would like to use the name "Tree of Life Studio". I looked this up online, and someone is also using this name for their bus. I am doing a completely different type of bus., in a different state. Can I legally use this name and does a person have the right to this name exclusively? Is this name copyrighted or trademarked?

Dave, I have a great idea for a company that I'm calling "Hot Times Hawaii" and my uncle just suggested to me that I need to check and ensure that the name isn't already a trademark of some other company or organization. I know that there's a database of trademarks, but I keep hearing that I have to pay a lawyer to do the search? What's the real scoop?