In an earlier blog entry (see How to sponsor a search result), I talked about how to use Google AdWords to promote your business and how to get "sponsored" results in search engines like Google and Yahoo. I continue the conversation by talking about low cost grassroots ways that you can promote your business online through having a great content-based Web site, social networking and other avenues. But first, I want to talk about why...

Continue reading about Advertising cannot be your only online marketing channel

You've heard about MySpace, LinkedIn, Facebook and Digg, but are you involved with Twitter? uStream? Is your podcast in the iTunes Store directory? Are you running out of ideas for your blog or perhaps haven't even started it yet? Do you know how to ensure that your business site always ranks at the top of the search engines? Now, the big question: do you need to do this for your business to be more successful...

Continue reading about Learn how to maximize social network benefits in Hawaii!