Industry guru Dave Taylor answers questions about a wide variety of technical topics, including HTML, online advertising, Cascading Style Sheets, Web design, Unix, Linux, search engine optimization, Mac OS X, shell script programming and Microsoft Windows.

Articles about "serps"



What is Search Engine Optimization?

I've been talking to various people about improving my Web site and they keep talking about SEO. I've figured out that SEO = Search Engine Optimization, but I don't really understand what it means to improve my site on a...

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Do contextual or keyword ads adversely impact credibility?

Dave, I have a client who is considering using Kontera to insert keyword ad links. Our recommendation to them was to create internal linking, not keyword ads in the text. I remember you discussing removing the keyword ads. Was there...

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How can I improve Google AdSense ad targeting on my blog?

I have a couple of blogs (using Blogger) that are monetized using Google. But, the ads that appear are often completely unrelated to the content - sometimes embarrassingly so. Is there any way of getting the ads to be more...

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Should I buy links from sites with higher PageRank?

I have rebuilt my website using the advice in your great book Growing Your Business with Google. I hope that I understood everything correctly! And, of course, I have a question for you: I understand that there are companies that...

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Why is my Google search placement (SERP) so random?

What gives? In the past couple of weeks when I Google my site using my computer and my best keyword -- lace curtains -- my web site always comes up on the first page anywhere from 3rd place to 10th...

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Does your top level domain affect your search engine rankings?

Hi Dave! I have a question regarding search engines and top level domains. Do you think that search engines look at this when they rank the site? Is it possible that .com has bigger value and caries more weight than,...

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