Industry guru Dave Taylor answers questions about a wide variety of technical topics, including HTML, online advertising, Cascading Style Sheets, Web design, Unix, Linux, search engine optimization, Mac OS X, shell script programming and Microsoft Windows.

Articles about "seo"



How do you get inbound links to your Web site?

I have been diligently applying all the search engine optimization techniques you talk about, Dave, but I'm still unclear on one key technique: how do I have more people link to me?...

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What is Search Engine Optimization?

I've been talking to various people about improving my Web site and they keep talking about SEO. I've figured out that SEO = Search Engine Optimization, but I don't really understand what it means to improve my site on a...

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How can I really make money online?

Hi Dave. I've been trying to build an online business for almost a year now and still don't seem to earn more than pocket change each month. I've tried various approaches, from a drop-shipping e-commerce store to an information-based site...

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Do contextual or keyword ads adversely impact credibility?

Dave, I have a client who is considering using Kontera to insert keyword ad links. Our recommendation to them was to create internal linking, not keyword ads in the text. I remember you discussing removing the keyword ads. Was there...

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When did Google last visit a specific Web page?

I keep thinking that Google would hide this, but is there any way to figure out the last time that the Google search engine spider (Googlebot) visited a specific Web page? That'd be particularly useful for competitive research......

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Can I use nofollow links internally to channel PageRank?

This is a rather geeky SEO question, but I have heard that Google considers internal site links as relevant as external links and that it's smart to "nofollow" links that go to pages you don't want or need ranked in...

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Should I buy links from sites with higher PageRank?

I have rebuilt my website using the advice in your great book Growing Your Business with Google. I hope that I understood everything correctly! And, of course, I have a question for you: I understand that there are companies that...

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How do I make someone a Digg friend?

A few pals have told me that they've "friended" me on the bookmarking site Digg, but I have no idea what they're talking about. Since they've listed me as a friend, I figure I should list them as my friends...

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Should I cloak my external site links?

I recently noticed that a few of the sites I visit seem to be cloaking or hiding their links when they point out to another site. I've heard of this cloaking to hide affiliate links, but am wondering whether it's...

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Why do I have all these spammy MySpace comments?

MySpace is really starting to suck. The latest problem I'm finding is that people are leaving me comments that are just weird, and seem like some sort of stupid advert for their own businesses, but they don't make sense. Do...

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Can a blog boost my pagerank and search engine placement?

Hi Dave. I work at a small, new company and I've been hounding the CEO to start a corporate blog. He mainly interested in increasing Pagerank and I've explained that a corp-blog will help with Pagerank, page views, branding, et...

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Do companies pay too much attention to SEO?

I was recently interviewed by a magazine about search engine marketing and search engine optimization, specifically whether big companies are missing the boat and whether smaller companies are paying too much attention to SEO or not. Their questions and my...

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How do I have additional info pop up on href links?

I noticed that my local newspaper's Web site now has the lead paragraph of stories magically pop up when I put my cursor over the headline link on their site. Nice! How can I do something similar on my own...

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How can I use robots.txt meta information to stop being spidered?

As far as I know, there's a big problem with duplicate content in the search engines, so I am paranoid about my dynamically generated content and want to use either a "robots.txt" file or a "robots.txt meta exclusion" to ensure...

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Why did my site vanish from Google?

Ok, I made a site for my new business and in the beginning it was automatically ranked #2 in google but now it has completely dissapeared and I simply can't get it back... what happened?@#!?? Yikes!...

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Why bother with Search Engine Optimization?

While scanning the requests for experts yesterday on PR Leads [aff] I noticed a most interesting query: "For a top home improvement retailer's e-magazine/newsletter, I need to find experts/leaders/authors who can speak to the benefits of using search engine optimization....

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Should I report a competitor using "black hat" SEO techniques?

A dilemma! A competitor of mine is getting great results in the search engines, and I finally figured out how. He's loading tons of keywords into a CSS layer and then positioning the layer so that it's invisible. Here's the...

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What's a Google Supplemental Result?

I was doing a Google search earlier today and noticed that some of the matching results were labeled as "Supplemental Results". What the heck is a supplemental result?...

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Should I optimize my site for search engine SEO?

I realize you're going to have a bit of a biased opinion given that you wrote a book on how to optimize your site for Google, but I keep getting offers from third party agencies and can't decide: should I...

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How do I get traffic to my site without SEO?

Are there cost-effective ways to get traffic other than SEO? Should I do late-night TV ads, for example, or pay for ads in print publications? I'm a bit lost and dont' have a huge budget. What would you suggest?...

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What is the effect of a domain name change on Google page rank?

We are considering changing our company name but do not want to lose our natural search ranking in Google. Is there is sytem by which we can transfer rank or a step by step process that we can go through...

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What SEO tricks must I avoid when optimizing my pages?

I think I'm doing all the "right things" to increase my page rank in Google, are there some "wrong things" that I can make sure to avoid?...

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How can I do keyword research with Wordtracker?

I've been hearing about the importance of keyword research but I have very little clue how to do it. Can you tell me why it's important and show me how to do some keyword research around cellphones and mobile telephones?...

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Does Blogitive really pay you for links in your blog entries?

Dave, I've bumped into a new service that claims to pay you for simply adding specific links to your weblog entries, which seems like a darn easy way to make some money as a blogger. The service is called Blogitive...

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How can I improve my Google results?

I've been reading lots of different material and I'm convinced that better search engine results will help me drive more visitors to my site and hopefully turn more of them into customers. What I don't understand is how to do...

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Does your top level domain affect your search engine rankings?

Hi Dave! I have a question regarding search engines and top level domains. Do you think that search engines look at this when they rank the site? Is it possible that .com has bigger value and caries more weight than,...

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Does your domain name affect your search engine ranking?

Does the name of your site impact SEO? That is,if you use a nonsense name, will it negatively impact your search engine ranking? Would "www.thebestsearchengine.com" rank better than "www.google.com"?...

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Why don't I rank highly for all relevant searches?

I have a free lising with Google. I don't understand why my listing only appears if someone does a search on Google (Cheryl Ann Floral Design Conshohocken PA) If I elimanate the town and state which is Conshohocken PA I...

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