I've been talking to various people about improving my Web site and they keep talking about SEO. I've figured out that SEO = Search Engine Optimization, but I don't really understand what it means to improve my site on a...

Continue reading about What is Search Engine Optimization?

I keep thinking that Google would hide this, but is there any way to figure out the last time that the Google search engine spider (Googlebot) visited a specific Web page? That'd be particularly useful for competitive research......

Continue reading about When did Google last visit a specific Web page?

I was recently interviewed by a magazine about search engine marketing and search engine optimization, specifically whether big companies are missing the boat and whether smaller companies are paying too much attention to SEO or not. Their questions and my...

Continue reading about Do companies pay too much attention to SEO?

I realize you're going to have a bit of a biased opinion given that you wrote a book on how to optimize your site for Google, but I keep getting offers from third party agencies and can't decide: should I...

Continue reading about Should I optimize my site for search engine SEO?

Are there cost-effective ways to get traffic other than SEO? Should I do late-night TV ads, for example, or pay for ads in print publications? I'm a bit lost and dont' have a huge budget. What would you suggest?...

Continue reading about How do I get traffic to my site without SEO?

I think I'm doing all the "right things" to increase my page rank in Google, are there some "wrong things" that I can make sure to avoid?...

Continue reading about What SEO tricks must I avoid when optimizing my pages?