In an earlier blog entry (see How to sponsor a search result), I talked about how to use Google AdWords to promote your business and how to get "sponsored" results in search engines like Google and Yahoo. I continue the conversation by talking about low cost grassroots ways that you can promote your business online through having a great content-based Web site, social networking and other avenues.
But first, I want to talk about why it's important to not just rely on paid advertising when you want to promote your business online.
I was recently interviewed by a magazine about search engine marketing and search engine optimization, specifically whether big companies are missing the boat and whether smaller companies are paying too much attention to SEO or not. Their questions and my answers follow.
I realize you're going to have a bit of a biased opinion given that you wrote a book on how to optimize your site for Google, but I keep getting offers from third party agencies and can't decide: should I hire someone to optimize my site, or do it myself?
I have a free lising with Google. I don't understand why my listing only appears if someone does a search on Google (Cheryl Ann Floral Design Conshohocken PA) If I elimanate the town and state which is Conshohocken PA I am not listed. I don't know how to fix this. I would like to be listed under (Wedding Flowers Philadelphia PA) (Flowers Conshohocken PA) (Flowers Montgomery County PA) etc.
