I'm head of marketing for our company and our younger employees keep telling me that it's critical we monitor the online social networks for information about our company and products. I think they're too self-absorbed and that the online world is such a tiny percentage of our customer base that it's safely ignored. What's your opinion?...

Continue reading about Social Networking Gives Motrin a Big Headache

One of the main reasons we don't yet have a blog or other presence online is because the Big Boss is paranoid that we'd be a magnet for negative comments and criticism online. I tell him that it's already out there and he pales and asks how the heck we're supposed to control it. I don't really know how to answer him, though......

Continue reading about How can I respond to criticism of my company online?

I just joined a new company here in Boulder that's started to gain some national attention. That's cool, but the problem is, we don't always get positive publicity. As it's my job to manage our corporate reputation (well, that's not actually my title but it's part of my job responsibilities) I need to find some tools that will help me monitor mentions of the company and how it affects our reputation online. And did I...

Continue reading about How can I keep track of my company buzz online?

All of a sudden I'm hearing lots of people talking about "reputation management" and "online reputation management". What the heck are they talking about and how does it different from what we've all been doing, trying to put our best foot forward in the digital universe?...

Continue reading about What is reputation management?