Hi Dave. I'm working on some publicity for my little company and have just learned about the importance of search engine optimization. My Mom tells me, however, that visibility comes through press releases, but I have a sense she's hopelessly old school. What's your take on this?...

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One of the main reasons we don't yet have a blog or other presence online is because the Big Boss is paranoid that we'd be a magnet for negative comments and criticism online. I tell him that it's already out there and he pales and asks how the heck we're supposed to control it. I don't really know how to answer him, though......

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I just joined a new company here in Boulder that's started to gain some national attention. That's cool, but the problem is, we don't always get positive publicity. As it's my job to manage our corporate reputation (well, that's not actually my title but it's part of my job responsibilities) I need to find some tools that will help me monitor mentions of the company and how it affects our reputation online. And did I...

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All of a sudden I'm hearing lots of people talking about "reputation management" and "online reputation management". What the heck are they talking about and how does it different from what we've all been doing, trying to put our best foot forward in the digital universe?...

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I'm kinda stuck, Dave. I really want to learn how to really focus my blog efforts so I can gain more business advantage, but I haven't been inspired yet. Worse, I am stuck out in the boonies and don't have any Internet folk or bloggers in the area who can help me advance. So, help, what do I do?...

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Alright, Dave, I see you quoted all the time in the mainstream media, from MSNBC to CNN.com, the Christian Science Monitor to wire stories for the Associated Press, the BBC, and more. I know you're an expert and all, but surely you aren't pals with every reporter in the world. How the heck do you get such great press coverage?...

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