Industry guru Dave Taylor answers questions about a wide variety of technical topics, including HTML, online advertising, Cascading Style Sheets, Web design, Unix, Linux, search engine optimization, Mac OS X, shell script programming and Microsoft Windows.

Articles about "ppc"



Why won't Google let you talk about your AdSense pay?

Why do the terms of service prohibit AdSense publishers from sharing any of our account data, specifically click-thru rate (CTR) and per-ad value (eCPM)? I can sort of understand discouraging the wide dissemination of gross revenue, but even that seems...

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What's the Google AdSense "See More" link?

Just browsing your site and I noticed that some of your Google AdSense ad blocks have a link on the bottom that I haven't seen before, "See More Ads by Google". What the heck? Is this something that you want...

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Widgetbucks? Can you really make money with Widgetbucks?

As a faithful reader of your AskDaveTaylor blog, I noticed a few days ago that you have added a new graphical element on the sidebar, one that features a variety of different products for sale and is animated. Cool. What...

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How do I price banner ads on my photography site?

I have a small photography website J Layes Photography.com that has galleries and allows visitors to buy prints of my photographs. I have been approached by a company asking whether I'd allow them to post their advertising banner on my...

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I was turned down for Google AdSense. Now what?

My request for Adsense membership was turned down -- rejected! -- twice. Please suggest me what should I do? Should I remove some content?...

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How can I clean up my Google AdSense Channels?

I've been an AdSense publisher for over a year and have been very pleased with all Google has to offer. I'm now thinking of starting a new site and again incorporating AdSense. Here's my problem ... as with many things...

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How do I get started with Kontera contextual advertising?

I notice that you run Kontera's contextual advertising network on your site, Dave. I've heard good things about the network, but am curious: how much do you actually earn off this program, and is it worth it? If so, how...

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Why can't I Enable Google AdSense on my Website Pages?

A person named Kavita posted a comment elsewhere on my blog that stated: "my site is activated from google adsense i m unable to paste code in website i tried many times but i failed can u help plz?" It's...

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What is Google AdWords Arbitrage?

A friend of mine was telling me how he's making a ton of money doing what he called "adwords arbitrage", but was very coy when I asked him what it was all about and how it worked. Can you explain...

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What are Google AdSense Recent Messages all about?

Just logged into my Google AdSense account and notice that there's a section for messages from the AdSense team itself. Very reminiscent of eBay's internal messaging system, actually. But what kind of messages are they going to be sending me,...

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How do I customize Kontera contentlink text adverts?

Looks like you've switched from IntelliTXT to Kontera in-line adverts, Dave. But your implementation of Kontera seems to be more targeted than I'm used to seeing on sites. How did you change the link color? How did you avoid having...

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Google AdWords: Are my Keywords Active, or Not?

I have a google adwords campaign. When I look at my keywords in each adgroup, they all say active, yet most of them carry zeros in every other column. When I do a search my ad is not appearing and...

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What is the Google AdSense parameter google_hints?

I've been having a hard time getting the Google AdSense engine to properly target its advertisements to the content on my pages, and have been digging around for solutions. I came across a few cryptic references to "google_hints" as an...

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How do I figure out how valuable keywords are in Google AdSense?

I'm a long time interaction designer and web usability consultant looking to move more into web publishing to generate revenue. I have number areas of domain expertise that I'm considering writing about. I'd like to prioritize these based on AdSense...

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What does eCPM mean on my Google AdSense report?

Would you mind explaining my stats below, please? Page impressionsClicksPage CTRPage eCPMEarnings2,600732.81%$13.79$35.86 This is my Adsense for content and I enabled it few months back, if i read your post correctly it seems that my eCPM is $13.79 is what...

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How do I keep track of cost per click, SEO, etc?

I love selling things but am not that strong with numbers. Are there suggestions on ways to organize my SEO, cost per click and stuff, but is easy on my brain?...

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Can I earn commissions referring people to Google AdWords?

I'm a member of the Google AdSense program and find it a pretty decent way to earn some extra spending money from my Web site, but I'm wondering if there's a way for me to make a few bucks helping...

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Can I use Google AdSense on password-protected areas?

I have lots of content behind a password screen for our customers and want to know if I can use Google AdSense to help make a few bucks off that traffic. My friends say "no", but I thought you might...

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How can I find out what keywords cost on AdWords?

Dave, what's the best way to find out what competitors are paying on Google AdWords for specific keywords or related? I don't have an AdWords account, however, or I could just use that to find out, I imagine....

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Does Google hate squeeze pages?

Hey Dave, I've been told that Google doesn't like squeeze pages any more and that that is why my clicks now cost about 100 times more than they used to. What gives? How do I get my cheap clicks back?...

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I clicked on my own Google AdSense ads! Now what?

Dave, I'm freaking out! I was just looking at one of the pages on my website and saw an interesting ad placed by the Google AdSense program and clicked on it without thinking. Oh man! I don't want to get...

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Can a Unix site earn $10-$30/day in adsense revenue?

There's a domain name up for sale that claims to make 10-30 dollars a day in ad dollars, given an average of about 1,000 hits a day. The web site targets Unix. Is this a valid claim?...

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Is Google AdWords going to support Video?

I can't believe this, but I just heard that Google AdWords is going to be extended to allow us advertisers to slip video snippets into our advertising? Can that be true, and if so, when can we try it out?...

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Do I pay for organic clicks if I'm running Google AdWords?

I'm thinking about using Google AdWords, but I have the following question. When someone Googles the name of my business my link come up as the top search result. If an ad for my site is also displayed, and someone...

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