I am an HR person but right now I have given a task about marketing one of our websites for business. I am kinda new to it, I need to know what is pay per click and how website advertising works? Simply said, how do I market a website and make it sponsored link on Google, Yahoo and other search engines?...

Continue reading about How do I sponsor searches on Google or Yahoo?

I'm new to Google AdSense my website is a social networking. My page views of a single day is about 10000, but my Google AdSense impression shows only 4000-5000 impressions. Could you tell me why?...

Continue reading about Why don't my AdSense impressions equal my page views?

I am just launching a new discussion forum that'll be only for people with valid account credentials (login, password, ya know) and I want to put Google AdSense ads on it. I have heard that's not possible, but I read that it is okay with Google now. But how do they know what's on those pages if the AdSense targeting engine doesn't have login credentials?...

Continue reading about How does Google AdSense know what's on pages behind a login?

Why do the terms of service prohibit AdSense publishers from sharing any of our account data, specifically click-thru rate (CTR) and per-ad value (eCPM)? I can sort of understand discouraging the wide dissemination of gross revenue, but even that seems like it'd naturally be something people would be private about anyway......

Continue reading about Why won't Google let you talk about your AdSense pay?

Just browsing your site and I noticed that some of your Google AdSense ad blocks have a link on the bottom that I haven't seen before, "See More Ads by Google". What the heck? Is this something that you want to have on your site, or is it some sneaky attempt by Google to lower your revenue?...

Continue reading about What's the Google AdSense "See More" link?

As a faithful reader of your AskDaveTaylor blog, I noticed a few days ago that you have added a new graphical element on the sidebar, one that features a variety of different products for sale and is animated. Cool. What is it?...

Continue reading about Widgetbucks? Can you really make money with Widgetbucks?

I have a google adwords campaign. When I look at my keywords in each adgroup, they all say active, yet most of them carry zeros in every other column. When I do a search my ad is not appearing and often there is only one or sometimes no other sponsered ads. Why is this happening, and why would it still say my keyword is active?...

Continue reading about Google AdWords: Are my Keywords Active, or Not?

I've been having a hard time getting the Google AdSense engine to properly target its advertisements to the content on my pages, and have been digging around for solutions. I came across a few cryptic references to "google_hints" as an additional variable you can add to your AdSense code block, but there's nothing about it on the Google site itself. Can you explain?...

Continue reading about What is the Google AdSense parameter google_hints?

Hey Dave, I've been told that Google doesn't like squeeze pages any more and that that is why my clicks now cost about 100 times more than they used to. What gives? How do I get my cheap clicks back?...

Continue reading about Does Google hate squeeze pages?

Dear Dave, can i change the format of my Adsense layout? I went to Digg.com and I kinda like the layout of their adsense that they had (at the top). If so, how would I do that on my Moviebuff site?...

Continue reading about Can I change my AdSense to match Digg.com?

Dave, I'm freaking out! I was just looking at one of the pages on my website and saw an interesting ad placed by the Google AdSense program and clicked on it without thinking. Oh man! I don't want to get kicked out of the program because of a fraudulent click, so what can I do to avoid getting into trouble?...

Continue reading about I clicked on my own Google AdSense ads! Now what?

I purchase Adwords on Google and when I look for myself I often don't appear. Google says I have set my cap at $30 and I have used up most of that by the time I check it out. Is that true? How does that work and how can I best optimize my return and appear more often in my selected words?...

Continue reading about Do my AdWords ads only run in the mornings on Google?

In light of Yahoo's move to ban trademark bidding, how long before Google follows suit? And how will Google's "quality score" component impact that decision?...

Continue reading about Is Google going to ban trademark bidding?

I'm thinking about using Google AdWords, but I have the following question. When someone Googles the name of my business my link come up as the top search result. If an ad for my site is also displayed, and someone clicks on that ad instead of the search result link, do I pay for that click? It seems like I might be paying for click-throughs on ads that aren't actually generating business. Can I prevent...

Continue reading about Do I pay for organic clicks if I'm running Google AdWords?