Hi Dave. I've been talking with some friends about how to make money as a blogger and they're split. Some say that Google AdSense is the way to go, while others wax enthusiastic about the Chitika network. What they all say, however, is that it's critically important to pick the right size ad and put it in the right place to get the best results. I'm skeptical, though: how important can that be on a...

Continue reading about Are ad placement and size a factor in PPC revenue?

Social Media Networks like Facebook and LinkedIn offer businesses new channels through which to conduct marketing and advertising. But how effective are these, really? Ask any SEO or online marketing expert and they will tell you that it's an organic process and it takes time to develop real results. The key is to have good content that turns people into repeat visitors to your website - eventually they will buy. Really? "If you build it...

Continue reading about Why Advertising On LinkedIn Isn't Always Effective

Dave, I have a client who is considering using Kontera to insert keyword ad links. Our recommendation to them was to create internal linking, not keyword ads in the text. I remember you discussing removing the keyword ads. Was there a reason for this in regards to SERPs, or was that purely due to expert credibility?...

Continue reading about Do contextual or keyword ads adversely impact credibility?

I have a small photography website J Layes Photography.com that has galleries and allows visitors to buy prints of my photographs. I have been approached by a company asking whether I'd allow them to post their advertising banner on my site and how much I would charge. Now, I don't have any idea about online advertising and the costs and what I could charge for it. Could you please advise?...

Continue reading about How do I price banner ads on my photography site?

I love selling things but am not that strong with numbers. Are there suggestions on ways to organize my SEO, cost per click and stuff, but is easy on my brain?...

Continue reading about How do I keep track of cost per click, SEO, etc?

I want my own page but am unsure how to go about it. I have banners from Money4net, Dreammerchants, Popups from Money4net and popunders from Dreammerchants, casualmedia. I'm figuring that it all will pay $9.50 per thousand impressions, but am in need of someone who can help me install it all. Any suggestions?...

Continue reading about How Can I Build a Maximum Revenue Site?

This is a big question, but I'm hoping for a small answer: what's your #1 favorite recommended technique for having a successful online advertisement?...

Continue reading about What's the key to successful online advertising?