nytimes -- Industry guru Dave Taylor answers questions about a wide variety of technical topics, including HTML, online advertising, Cascading Style Sheets, Web design, Unix, Linux, search engine optimization, Mac OS X, shell script programming and Microsoft Windows.

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What's the key to successful online advertising?

This is a big question, but I'm hoping for a small answer: what's your #1 favorite recommended technique for having a successful online advertisement?...

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