[This article is written by Contributing Editor Gary Moskoff]

A lot of companies are realizing that they can advertise and promote their brands through utilities, games and other applications for the Apple iPhone, including Walmart, Starbucks, REI, Sears, Audi, Target, Nikon, Toyota, Honda, Ikea and Nike, to name just a few.

Most of these, however, come across as me-too applications that aren't particularly creative, games that aren't very fun or as applications that just don't have much cool factor or completely miss their target audience of iPhone users anyway.

So who do I think is doing it best? You might be surprised...

Do you offer your photos from Colorado Portraits for sale on sites like iStockPhoto.com? Another nice way to make some k'ching! I am working on organizing my bizillion photos to sort out the good from the mediocre so I can start uploading. I have recently been approved as a photographer that can upload photos to sell! Yay!