marketing sherpa -- Industry guru Dave Taylor answers questions about a wide variety of technical topics, including HTML, online advertising, Cascading Style Sheets, Web design, Unix, Linux, search engine optimization, Mac OS X, shell script programming and Microsoft Windows.

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Should I optimize my site for search engine SEO?

I realize you're going to have a bit of a biased opinion given that you wrote a book on how to optimize your site for Google, but I keep getting offers from third party agencies and can't decide: should I...

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Should I optimize my site for search engine SEO?

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