[This article is written by Contributing Editor Gary Moskoff]
A lot of companies are realizing that they can advertise and promote their brands through utilities, games and other applications for the Apple iPhone, including Walmart, Starbucks, REI, Sears, Audi, Target, Nikon, Toyota, Honda, Ikea and Nike, to name just a few.
Most of these, however, come across as me-too applications that aren't particularly creative, games that aren't very fun or as applications that just don't have much cool factor or completely miss their target audience of iPhone users anyway.
So who do I think is doing it best? You might be surprised...
Question answered on December 18, 2009 at 08:20 AM ::
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