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Why is my Google search placement (SERP) so random?

What gives? In the past couple of weeks when I Google my site using my computer and my best keyword -- lace curtains -- my web site always comes up on the first page anywhere from 3rd place to 10th place. Maybe once a week it will go to 11th or 12th on the 2nd page. When my neighbor does the same my web site is listed as 31st. When I use the "Google Dance...

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