I'm looking to improve the close rate on my ecommerce site and have noticed that many successful online stores have various trust, security and hacker-proof seals and certifications. How do they work, which are worthwhile, and how much do they...

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I've been putting together a store for a few months now, and finally got a source for my specific products (they're about $200-$300 per unit) so I can get started. Problem is, I'm rather aghast to realize that my wholesale...

Continue reading about My products cost more wholesale than my competitors sell it!

After a meeting with my IT group a question was raised that received a split vote. Could you steer us in the right direction? The question: Should a web based company make customers register before making a purchase? If so,...

Continue reading about Customer registration: before or after making a purchase?